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Manager - Field Marketing



Marketing & Communications
San Mateo, CA, USA
Posted on Thursday, May 30, 2024

Company Description

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM).

Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.

Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.

Job Description

Please note this role is based in San Mateo, CA and will require an onsite presence.

We are seeking a dynamic and experienced Field Marketing Manager to join our team at Freshworks. The Field Marketing Manager will be responsible for developing and executing marketing programs and events to drive awareness, generate leads, and support sales efforts in the assigned region. This role requires a strategic thinker with strong execution capabilities, excellent communication skills, and a passion for driving results.

Key Responsibilities:

  • Develop and execute field marketing plans to support business objectives and revenue targets in the NA region.

  • Collaborate with sales, marketing, and other cross-functional teams to align on goals, messaging, and strategies.

  • Plan and execute a variety of events, including seminars, workshops, conferences, and webinars, to engage prospects and customers.

  • Manage end-to-end event logistics, including venue selection, budgeting, promotion, registration, and post-event follow-up.

  • Drive attendance and lead generation through targeted outreach, email campaigns, social media, and other marketing channels.

  • Measure and analyze the performance of field marketing programs and events, providing insights and recommendations for optimization.

  • Build and maintain relationships with key stakeholders, including customers, partners, industry influencers, and sales teams.

  • Stay up-to-date on industry trends, competitive landscape, and best practices in field marketing.


  • Bachelor's degree in Marketing, Business Administration, or related field.

  • 7-10 years of experience in field marketing, event marketing, or related roles.

  • Proven track record of planning and executing successful marketing programs and events.

  • Strong project management skills with the ability to manage multiple priorities and meet deadlines.

  • Excellent written and verbal communication skills, with the ability to articulate complex ideas clearly and persuasively.

  • Strategic thinker with a data-driven approach to decision-making.

  • Self-motivated and results-oriented, with a passion for driving business impact.

  • Experience working in a fast-paced, high-growth environment is preferred.

  • Knowledge of the B2B SaaS industry is a plus.

Additional Information

California Pay Range: $157,200—$255,500 comprising an annual salary and incentive compensation.

Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level. Bonus/equity may be available.

Freshworks Benefits: Freshworks offers multiple options for medical, dental, vision, disability and life insurance. Flexible time off (plus paid US holidays), commuter benefits (attached to a flexible spending account) and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.