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Senior Director - Pipeline and Business Development

Freshworks

Freshworks

Sales & Business Development
Singapore
Posted on Tuesday, July 9, 2024

Company Description

About Freshworks

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. More than 50,000 companies -- from startups to public companies -- around the world use Freshworks software-as-a-service to enable a better customer experience (CRM) and employee experience (ITSM, HRSM).

Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13 global locations to serve 50,000+ customers including Bridgestone, Chargebee, DeliveryHero, ITV, Klarna, Multichoice, OfficeMax, TaylorMade and Vice Media.

Freshworks transforms the way world-class organizations collaborate with customers and co-workers. The suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshteam (HR management system).

Freshworks has received numerous accolades including 2019 Startup of the Year form Economic Times, #16 ranking on the Forbes’ Cloud 100 list and #22 on the Battery Ventures/Glassdoor Best Places to Work in 2020. Our suite of products has also been recognized by analysts including the Gartner Magic Quadrants for CRM Customer Engagement, IT Service Management and Sales Force Automation.

While Freshworks has had incredible organic growth over the last few years, the company also has made targeted acquisitions that add critical capabilities to the portfolio including Natural Language Processing, Chatbots, Machine Learning, Social and Messaging Transformation. Freshworks has raised over $400 million in capital and is funded by Accel, CapitalG, Sequoia Capital and Tiger Global Management. More information is available at www.Freshworks.com.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose and passion, irrespective of their background, gender, race, sexual orientation, religion or ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, our communities and our business.

Job Description

Summary / Positioning

Pipeline and Business Development is an executive function in B2B SaaS- and one of the three core pillars of GTM (marketing, pipeline, sales) for each of our regions.

You will have a seat at the table as a GTM leader for your region, in conjunction with the sales and marketing leadership team, helping devise and execute pipeline growth strategies in alignment with the Global Vice President of Pipeline & Growth.

Job Description

The Senior Director of Pipeline & Business Development is the GTM leader for pipeline growth within their region. This role is responsible for driving pipeline growth, by directly leading a team of inbound and outbound business development professionals, while helping sales and channel build effective pipeline generating strategies across the region.

In addition the Senior Director of Pipeline & Business Development will lead two global teams: the Digital Support team composed of digital chat agents to help qualify demand generated directly through our webchat experience and our global Account Intelligence & Expansion team, driving deeper persona expansion.

Responsibilities:

  • Be the GTM leader for pipeline growth and operate as the subject matter expert for pipeline generation and management across the region.
  • Own the Business Development inbound and outbound pipeline and opportunity goals, while driving all prospecting efforts across all sources
  • Own the Digital Support and Account Intelligence & Expansion teams to positively impact our global pipeline generation efforts
  • Build and execute a full sales funnel for all new business prospecting within the region and pertaining subregions:
    • Identify and build out buying journeys, decision making units, ICPs
    • Help create a world-class prospecting tech-stack for prospecting in conjunction with Sales Effectiveness team
    • Work in hand with the pipeline operations and analytics team for driving data and insights to performance manage across your teams
    • Drive world-class account based prospecting methodologies across a buyer-centric framework
  • Develop and drive the strategy for all inbound and outbound playbooks for pipeline generation and conversions while inspiring two teams: Sales Development Representatives (inbound and lead driven) and Business Development Managers (outbound and intent signal driven) across multiple markets and industries
  • Drive the GTM framework of lead and account qualification
  • Work with our Sales Effectiveness team to strategize our lead management platform, sequence strategies and identify new prospecting tools for automation
  • Be a leader of leaders - be accountable for managers up to directors, to operationalize your team across the organization

Qualifications

  • 15+ years of leadership experience in a business development / sales development or growth marketing role within B2B SaaS environment
  • We’re not looking for a ‘traditional’ sales development leader, we’re looking for experience across global and regional markets with a proven track record of account based practices
  • Bachelor’s Degree
  • Strong presentation and communication skills (verbal, written, and active listening)
  • Drive, conscientiousness and perseverance to conduct outbound contacts daily
  • Team player

Additional Information

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.