Company Description

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM).

Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.

Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.

Job Description

Email Development and Design

• Responsive Email Coding: Develop responsive text and image-based emails for various promotional, life-cycle, and transactional campaigns using the latest HTML and CSS email-oriented best practices, focusing on code reusability.
• Web-Based Component Development: Design and create web-based components in HTML5, CSS, and JavaScript from scratch.
• Creative Asset Conversion: Accept creative files (PSD, PDF, InDesign, JPG) and build, QA, and deliver coded emails and push graphics using both existing and new HTML templates.
• Template Utilization and Development: Efficiently use existing HTML email layout templates for maximum efficiency and timeliness. Develop new templates following industry trends and standards.
• Campaign Creation: Create HTML email campaigns and email newsletters for internal and external communications.

AI-Driven Segmentation and Personalization

• Advanced Segmentation: Utilize AI and machine learning technologies to create advanced segmentation strategies.
• Personalized Content: Develop personalized email content that resonates with different customer segments to improve engagement and conversion rates.

Campaign Strategy and Execution

• Comprehensive Strategies: Design and implement comprehensive email marketing strategies aligned with business goals.
• Timely Delivery: Ensure timely and accurate delivery of email campaigns, including promotional, transactional, and automated lifecycle emails.
• Nurture Programs: Work with different marketing teams to create Always On Nurture programs, customer communications, webinars, and events.

Cross-Functional Collaboration

• Enhance Capabilities: Collaborate with MarTech and other cross-functional teams to bring new tools and technologies to enhance email marketing capabilities.
• Cohesive Messaging: Work closely with product, sales, customer support, and other marketing teams to ensure cohesive messaging and customer experience.
• Advanced Integration: Collaborate with the data science and AI teams to integrate advanced technologies into email marketing strategies.

Performance Analysis and Optimization

• Performance Metrics: Monitor, analyze, and report on email campaign performance metrics such as open rates, click-through rates, conversion rates, and ROI.
• Continuous Optimization: Continuously optimize campaigns through A/B testing, segmentation analysis, and leveraging AI insights.

Compliance and Best Practices

• Regulatory Compliance: Ensure all email marketing activities comply with relevant regulations and best practices, including GDPR and CAN-SPAM.
• Stay Current: Stay current with industry trends, technologies, and best practices in email marketing and AI.

Qualifications

• 8 to 10 years of proven experience in coding responsive emails using HTML and CSS.
• Strong proficiency in HTML5, CSS, and JavaScript.
• Experience with creative asset conversion from PSD, PDF, InDesign, JPG to coded emails.
• Proficiency in using and developing HTML email templates.
• Experience in editing and updating web content within content management systems.
• Strong attention to detail and quality assurance skills.
• Ability to test emails across various email clients and ensure mobile compatibility.
• Analytical skills to interpret campaign performance data and optimize email strategies.
• Experience with AI and machine learning technologies for email segmentation and personalization.
• Excellent design skills for creating digital media content.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Why Join Freshworks?

At Freshworks, you will be part of a collaborative and innovative team that values creativity, technical expertise, and a customer-centric approach. We offer competitive compensation, opportunities for professional growth, and a dynamic work environment.

If you are passionate about email marketing, web development, and leveraging AI for personalization and segmentation, we would love to hear from you!

Additional Information

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.