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Manager, Offsite SEO



Marketing & Communications
Bengaluru, Karnataka, India
Posted on Saturday, April 20, 2024

About G2 - Our People

G2 was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. At the heart of our community and culture are our people. Our global G2 team comes from a wide range of backgrounds and experiences, and that’s what makes our G2 community strong and vibrant. We want everyone to bring their authentic selves to work, and we do this through our company and team events, our G2 Gives charitable initiatives, and our Employee Resource Groups (ERGs).

Our employee-led, leadership-supported ERGs celebrate the diversity of our team, foster inclusivity and belonging, and create a space to connect to each other. Through connections and understanding, we build a stronger and more dynamic global team and help every person reach their personal peak.

We support our employees by offering generous benefits, such as flexible work, ample parental leave, insurance and etc . Click here to learn more about our benefits.

About G2 - The Company

When you join G2, you join the global team behind the largest and most trusted software marketplace. Every month, 5.5 million people come to G2 to inform smarter software decisions based on honest peer reviews. Authenticity is our focus, and every day we help thousands of companies, and hundreds of employees, propel their potential. Ready for meaningful work that starts and ends with compassion and heart? You’ve come to the right place.

G2 is going through exciting growth! We’ve recently secured our Series D funding of $157 million, which will further allow us to grow and develop our product and people. Read about it here!

About The Role

The Manager, Offsite SEO is responsible for leading a team of link builders to successfully establish relationships and earn high-quality links from other relevant domains across the internet in a predictable and sustainable manner. The role requires continuous learning and coaching of the team on established best practices for outreach, and ideating new innovative solutions to help them meet their goals.

This is a people management role with high expectations of communication, project management, and technical skills. The ideal candidate has a strong understanding of scaled email communication, relationship building, and coaching a team on high-volume low success rate campaigns. Experience with offsite SEO, link building, and digital PR, are major pluses, but not required. This role is located in Bengaluru.

In This Role, You Will:

  • Ensure Work is Aligned with Company and SEO Goals and Best Practices:
    • Lead the Offsite Team to hit their collective goals with coaching, instruction, and oversight
    • Create an annual roadmap of strategic initiatives to optimize outreach campaigns
    • Ensure each team member is efficiently progressing through weekly outreach campaigns
    • Stay up-to-date on industry trends and best practices
    • Manage risk of Google manual actions or algorithmic penalties for G2
    • Coach the team on link assessments, outreach strategies, and risk management
    • Engage in regular analysis of email outreach best practices to innovate and drive continuous improvement
    • Understanding of content marketing strategies to attract organic links to the G2 domain
  • People Management:
    • Conduct performance reviews, PDP conversations, and offer ongoing coaching and mentorship to your direct reports
    • Hold weekly 1:1 meetings with your team members and attend management meetings with CSO leadership
    • Lead bi-weekly team huddles in collaboration with the Sr. Director of SEO

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.

  • 7+ years of experience in link outreach OR business development outreach
  • 3+ years of people management experience OR a strong track record of successful collaboration and coaching of peers
  • Excellent project and time management skills
  • Extensive experience establishing relationships and communicating clear asks with scaled email campaigns.
  • Strong attention to detail in your work and feedback for others
  • Strong qualities in clear written and verbal communication to drive collaboration and create consensus on strategic projects

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.