About G2 - The Company

G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

Now, we have joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.

And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.

Does that sound exciting to you? Come join us as we try to reach our next PEAK!

About G2 - Our People

At G2, everything we are and what we do is grounded in our PEAK values— (Performance + Entrepreneurship + Authenticity + Kindness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.

About The Role

G2 is looking for a Lifecycle Marketing Senior Specialist to accelerate growth of our International online software marketplaces through personalised email experiences to extend the customer lifecycle efforts. In coordination with the Growth Marketing team, this role will drive the end-to-end email campaign execution.

In This Role, You Will:

Email Campaign Execution:

• Helping develop lifecycle campaign, audience and testing strategy focused on team/initiative goals and KPIs

• Independently setting up QA, and managing lifecycle campaigns, automated triggers and transactional communications across email, push, in-app messages, and SMS, as well as updating and maintaining content cards in our native app

• Updating email HTML and templates to meet campaign requirements and copy structure

• Managing and updating marketing calendar of upcoming and completed campaigns

Performance Tracking:

• Identify and define metrics, trends, and reports needed to optimize channel effectiveness

• Monitor and analyze the performance of channels outside of email, making data-driven adjustments to improve results and maximize impact.

• Experience building campaigns and journeys to improve customer lifetime value

Segmentation Strategies

• Demonstrated expertise in customer segmentation and analysis of subscribers

• Demonstrated expertise in growing active email contact database through robust nurture strategies

Experimentation/testing

• Support an ongoing testing roadmap for email templates, messaging, creative, and landing pages, and regularly report out on test results

• Develop new testing ideas to improve email and overall campaign performance

User Experience:

• Partner with the Product team to improve user journeys to optimize the performance of our landing pages

• Support peers with their customer segmentation approach and data requirements to extend lifecycle engagement and achieve relevant, targeted messaging throughout buying journey

Cross-functional collaboration

• Collaborate in cross-functional campaign development workflow by driving requirements through Marketing Ops, Product, Engineering, and Analytics teams

• Develop the skills to become a subject matter expert for B2B/B2C best practices for email marketing and regularly present trends and recommendations across the organization

• Partner with teams to ensure that data required for campaigns are created, documented, and brought into Eloqua and/or CDP

• Partner closely with Performance Marketing, Brand Management, Sales, Reviews, and Content teams to collaborate on building an integrated marketing channel approach across a unified customer experience

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.

• Bachelor’s degree preferred. Focus area in Marketing preferred.

• 5+ years’ relevant experience, ideally at a leading B2B technology company or online marketplace

• Experience supporting cross-functional projects in a matrixes environment, coordinating closely with 2+ teams

• Interest in the marketing tech stacks and orchestrating email programs using integrated sales and marketing systems.

• Experience with Eloqua or equivalent Marketing Automation technology required (Salesforce Marketing Cloud, Braze, etc.)

• Strong proficiency of HTML/CSS

• Experience working with Google Analytics, Power BI

• Experience working with CRMs (SugarCRM, Salesforce, etc.)

• A highly collaborative and “team-first” work style

• Superb written and verbal communication skills and strong executive presence. Comfortable interpreting results and communicating insights effectively to stakeholders and senior leadership.

• Proven ability to manage multiple projects, prioritise appropriately and meet deadlines

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.

--

For job applicants in California, the United Kingdom, and the European Union, please review this applicant privacy notice before applying to this job.

How We Use AI Technology in Our Hiring Process
G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.

Your Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—we will ensure your materials receive a thorough manual review by our hiring team.
For additional details about how we handle your information throughout the application process, please review G2's Applicant Privacy Notice.