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KOL (Key Opinion Leader) Manager



Tangerang, Tangerang City, Banten, Indonesia
Posted on Tuesday, July 2, 2024

Gently is a personal care brand for babies and kids that brings gentle formula, good efficacy, and promotes a health-conscious lifestyle. Gently's mission is to help mothers to take care of their loved ones with the best solutions so that they can build healthy and happy families.

Job Description:

  • Build and maintain strong relationships with KOLs, ensuring effective communication and collaboration.
  • Plan, execute, and oversee influencer marketing campaigns to promote our personal care products.
  • Monitor and analyze the performance of KOL campaigns, providing insights and recommendations for improvement.
  • Manage budgets for KOL partnerships and ensure cost-effective strategies.
  • Stay updated on industry trends, competitor activities, and emerging influencers.
  • Prepare regular reports on campaign performance, influencer activities, and ROI.


  • Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
  • Minimum of 3 years of experience as a KOL Specialist, Influencer Manager, or similar role within the personal care or beauty industry.
  • Strong understanding of influencer marketing and social media trends.
  • Proficiency in using influencer marketing platforms and analytics tools.
  • Ability to develop creative and effective influencer campaigns.
  • Will be placed in BSD, Tangerang (WFO is a must)