The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player.

Responsibilities

• Plan and execute digital advertising campaigns including Meta Ads, TikTok Ads, Marketplace Ads (shopee, tokopedia, etc), LinkedIn Ads, Google Ads etc.
• Responsible for the end to end performance marketing activities
• Develop performance marketing strategy based on trends, consumer behaviour, and overall business strategy.
• Control, monitor, and optimise digital advertising budget, ads delivery quality, and ads metrics (Reach, CTR, CPC, ROAS, etc)
• Work with marketing (content and creative team) in order to create winning campaign creative.
• Evaluate every campaign strategy and execution and propose action plan on how to improve future performance
• Measure and report performance of all paid digital ads, and value based on KPI
• Create weekly & monthly reports of performance marketing activities.

Qualifications

• Bachelor’s degree in Marketing or relevant field (reputable university is preferable)
• Minimum 2 years work experience as performance marketing (having an experience in D2C brand or performance marketing agency is preferable)
• Have experience handle skincare product
• Have a proven experience in running paid aids (Facebook ads, Tiktok Ads, etc)
• Familiar with Excel/Spreadsheet, Google Analytics, Facebook Ad Manager, tiktok ads manager and other digital marketing tools
• Have the ability to conduct A/B testing and identify the winning campaign
• Strong creative and analytical skills
• Have a Meta media planning professional certification is a plus