About the Role

We are seeking a detail-oriented and strategic Trade Marketing Executive to execute trade marketing initiatives that drive brand visibility, product availability, and sell-out performance at the point of sale. This role will work cross-functionally with Sales, Marketing, and external partners to implement in-store activities, promotions, and merchandising strategies.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field.
• 2+ years of experience in Trade Marketing, preferably in the FMCG industry.
• Strong project management and organizational skills.
• Excellent communication and interpersonal skills.
• Proficiency in Microsoft Office (Excel, PowerPoint) and data analytics tools.
• Familiarity with retail environments and customer behavior.
• Ability to multitask and adapt in a fast-paced environment.
• Placement in BSD

Key Responsibilities

• Execute trade marketing programs and campaigns to support product launches, seasonal promotions, and brand strategies.
• Collaborate with the Sales team to understand customer needs and align trade initiatives to support sell-in and sell-out performance.
• Coordinate with Marketing, Finance, and Supply Chain for production and deployment of promotional materials (POSM, display units, signage, etc.).
• Monitor and evaluate the effectiveness of trade programs, collecting feedback and insights for continuous improvement.
• Manage trade marketing budgets, ensuring cost efficiency and ROI.
• Conduct regular market visits to ensure program execution and collect competitor insights.
• Support merchandising guidelines and ensure proper implementation across retail channels (modern trade, traditional trade, general trade, etc.).
• Analyze sell-out data, market trends, and customer behavior to inform strategic decisions.
• Train and support the field sales team with tools, campaign knowledge, and merchandising best practices.