As Social Media Lead, you will be the brain and voice behind GENTLY’s presence across platforms. You will lead the content strategy and execution across Instagram, TikTok, LinkedIn, and beyond — crafting stories that resonate with mothers as humans. You’ll collaborate across brand, creative, community, and product teams to build engaging, empathetic, and impactful content.

Requirement

• Bachelor’s degree (S1) from a preferably in Communication, Marketing, Business, or related field (from reputable university is preferable).
• 3–5 years experience in Social Media or Digital Marketing, preferably in beauty, wellness, lifestyle, or D2C brands.
• Creative and curious — always looking to explore new angles and formats.
• Proven track record in growing engagement and building online communities organically.
• Deep understanding of Instagram and TikTok content ecosystems.
• Familiar with tools like Meta Suite, TikTok Analytics, Notion, Google Sheets, Canva/CapCut (AI tools is a plus).
• Highly organized, hands-on, and proactive.
• Willing relocate to BSD, Tangerang Selatan

Key Responsibilities

Strategy & Planning

• Develop and execute monthly content plans tailored to each platform (IG, TikTok, LinkedIn).
• Drive content pillars that focus on engagement, awareness, education, and emotional resonance with our audience.
• Ensure all content aligns with GENTLY’s tone: warm, real, supportive, and smart.

Team Leadership

• Lead and mentor the social media team, including copywriters, designers, video editors, and content creators.
• Build scalable systems and workflows for smoother campaign execution.

Performance & Optimization

• Track, analyze, and report content performance weekly/monthly.
• Use insights (engagement rate, saves, reach, sentiment) to improve future content and strategy.
• Stay ahead of trends and adapt them in a way that fits our brand and audience.

Cross-Team Collaboration

• Work closely with the Community, Brand, and Product teams to support campaigns and launches.
• Manage and maintain relationships with KOLs, creators, and partners when needed.