About Gently

Gently is a fast-growing personal care brand for babies and kids in Indonesia, committed to gentle formulas, proven efficacy, and promoting a health-conscious lifestyle for families.

We move fast because the needs of millions of Indonesian children can’t wait. At Gently, we value clarity, ownership, and impact—and we believe strong decisions start with strong data.

About the Role

As a Brand Activation, you will play a key role in bringing our brand to life through meaningful online and offline experiences. This role focuses on executing impactful activations that connect emotionally with our audience, strengthen brand presence, and support business growth. You will work closely with internal teams and external partners to ensure every activation is well-coordinated, on-brand, and delivered on time.

What We’re Looking For

• 1–2 years of experience in brand activation or event management, preferably in the baby personal care or skincare industry
• Proven experience in brand activation or event management, both online & offline
• Ability to work under tight timelines and manage multiple activities simultaneously
• Strong coordination skills with multiple stakeholders (internal teams, vendors, partners)
• Highly organized, detail-oriented, and execution-driven
• Strong communication and problem-solving skills
• Comfortable working in a fast-paced and dynamic environment

What You Will Do

• Execute and coordinate online & offline brand activation activities aligned with brand strategy and campaign briefs
• Manage various brand events such as product launches, roadshows, bazaars, beauty classes, parenting events, in-store activations, and digital events
• Coordinate with vendors, event organizers (EO), talents, and external parties to ensure smooth execution and adherence to timelines
• Manage event operational needs including timelines, rundowns, manpower, materials, sampling, and logistics
• Monitor and evaluate event execution and prepare post-activation reports (photos, videos, recaps, and insights)
• Support digital activations, including live streaming, online events, and social media campaign activations

Why Join Gently

• Be part of a mission-driven company creating real impact for families and children
• Work closely with senior leadership and influence strategic decisions
• Fast-paced, growth-oriented environment with high ownership