Gently is a mother and baby care brand built on empathy and deep research into the needs of modern mothers and families. We believe care goes beyond products—it’s about trust, safety, and support at every stage of motherhood. Driven by data, continuous innovation, and proven quality, Gently grows as a responsible, relevant brand that stays closely connected to its community.

About The Role

Performance Marketing Staff will execute, optimize, and analyze paid social campaigns, primarily on Meta, Marketplace, and TikTok platforms. This role bridges strategy and operations, ensuring that new creative assets are launched efficiently, performance is monitored daily, and insights are translated into actionable decisions or discussions for changes.

What We’re Looking For

• Bachelor’s degree in Marketing or relevant field
• Minimum 1-2 years work experience as performance marketing (having an experience in D2C brand or performance marketing agency is preferable)
• Have experience handle skincare product
• Have a proven experience in running paid aids (Facebook ads, Tiktok Ads, etc)
• Familiar with Excel/Spreadsheet, Google Analytics, Facebook Ad Manager, tiktok ads manager and other digital marketing tools
• Have the ability to conduct A/B testing and identify the winning campaign
• Strong creative and analytical skills
• Agile, independent, and resilient individual who is eager to learn and willing to strive for continuous growth.
• Have a Meta media planning professional certification is a plus

What You Will Do

• Execute digital advertising campaigns including Meta Ads, TikTok Ads, Marketplace Ads (Shopee, Tokopedia, etc), Google Ads etc.
• Responsible for the end-to-end performance marketing activities
• Develop a performance marketing strategy based on trends, consumer behavior, and overall business strategy.
• Control, monitor, and optimize digital advertising budget, ads delivery quality, and ad metrics (Reach, CTR, CPC, ROAS, etc)
• Evaluate every campaign strategy and execution, and propose an action plan on how to improve future performance
• Measure and report performance of all paid digital ads, and value based on KPI
• Create weekly & monthly reports of performance marketing activities.

Why Join Gently

• Be part of a mission-driven company creating real impact for families and children
• Work closely with senior leadership and influence strategic decisions
• Fast-paced, growth-oriented environment with high ownership