About the Company

Gently is a fast-growing consumer health and personal care company committed to developing high-quality products that help families live healthier lives. We create brands with purpose combining science-backed innovation, consumer insights, and meaningful experiences to improve everyday wellbeing. We move fast because the needs of millions of Indonesian families can’t wait. At Gently, we value clarity, ownership, and impact and we believe strong decisions start with strong data.

About the Role

We are currently looking for a Brand Manager Wellness to lead the growth of our wellness category by building strong brands, launching impactful products, and creating meaningful consumer experiences.

What We’re Looking For

• Bachelor's degree in Marketing, Business Administration, or a related field. Preferably from a reputable university.
• 3–5 years of experience in Brand Management within the wellness, health, nutrition, supplements, consumer healthcare, personal care, or FMCG industry.
• Strong understanding of brand management, consumer behavior, and integrated marketing.
• Strong commercial mindset with the ability to translate consumer insights into business opportunities.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Proven experience managing multiple campaigns and product initiatives simultaneously.
• Strong project management and stakeholder management skills.
• Experience working with cross-functional teams including Product Development, Regulatory, Sales, Creative, and Digital Marketing.
• Familiarity with digital marketing channels, influencer marketing, CRM, and performance marketing.
• Experience launching new products and scaling brands is highly preferred.
• Passion for wellness, preventive health, and consumer lifestyle trends.
• Fluent in English.
• Willing to be based in BSD, Tangerang.
• Experience in the wellness, health, nutrition, supplements, consumer healthcare, personal care, or FMCG industry.

What You Will Do

• Brand Strategy: Develop and execute long-term brand strategies to drive sustainable growth for the wellness category. Define brand positioning, target consumers, value propositions, and growth priorities aligned with business objectives.
• Consumer & Market Insights: Continuously analyze consumer behavior, market trends, competitive landscape, and emerging wellness opportunities. Translate insights into actionable strategies for innovation, communication, and business growth.
• Product & Innovation: Partner closely with Product Development, Regulatory, and Supply Chain teams to identify market opportunities, develop new wellness products, and manage the end-to-end product innovation pipeline from concept to commercialization.
• Integrated Marketing Campaigns: Lead the planning and execution of 360° marketing campaigns across digital and offline channels, including social media, KOLs, community marketing, PR, CRM, and performance marketing to drive awareness, consideration, and conversion.
• Product Launches: Develop and execute go-to-market strategies for new product launches, including positioning, messaging, launch plans, promotional activities, and post-launch performance evaluation.
• Brand Partnerships: Identify and build strategic partnerships with healthcare professionals, wellness experts, fitness communities, lifestyle brands, and influencers to strengthen brand credibility, expand reach, and create meaningful consumer engagement.
• Performance & Business Analysis: Track and analyze key business and brand performance metrics such as sales, market share, campaign effectiveness, brand health, consumer engagement, and ROI. Generate actionable recommendations to accelerate category growth.
• Cross-functional Leadership: Collaborate closely with Sales, Product Development, Regulatory Affairs, Finance, Operations, and Creative teams to ensure flawless execution of brand initiatives and achievement of commercial targets.