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Director of Demand



New York, NY, USA
Posted on Thursday, May 16, 2024

Director of Demand

  • Marketing
  • New York
  • Management
  • Full-time


About the company:

Gloat puts people and companies in motion. Our Agile Workforce Operating System is helping the world's most renowned enterprises become dynamic organizations, future-fit for any eventuality, and poised for continuous growth and innovation in today's ever-changing economic climate.

We deliver AI-powered intelligence, infrastructure, and applications that enable organizations to effectively tackle change with agility, unlock capacity and productivity, and reduce workforce risk. Today we support industry leaders around the world including HSBC, Spotify, Nestle, Standard Chartered Bank, Schneider Electric, and many more.

Life at Gloat:

Gloat is a revolutionary startup with a global workforce. We have offices in Tel Aviv, New York City and London and work with customers around the globe. We value collaboration, innovative thinking, and curiosity and we’re looking for bright, driven, and passionate people to grow with us. If you care about empowering businesses and people to reach their potential, you’re in for a fun ride.

Who we’re looking for:

We’re looking for an enterprise marketing whiz with deep B2B SaaS expertise and the right combination of creativity and analytical skills to join us in our NYC office. Someone with management experience to run a global Demand team, spanning Israel, the US, and Europe, and overseeing channels/functions including Digital Marketing, Paid Social, SEM, ABM, Marketing Ops, and more. We’re looking for someone who isn’t afraid to be bold and creative with their ideas, but also comes with a set of proven tactics and approaches to grow the Enterprise Demand engine.


  • Drive Demand across the funnel for the Gloat brand and product suite using best-in-class marketing techniques across both digital and traditional channels
  • Manage and lead the sales development and digital marketing teams
  • Track and continuously deliver the MQL:SAL:SQL funnel while ensuring we are driving Opportunities and Pipeline that drives business
  • Define and execute multi-channel paid acquisition campaigns, including SEM, Social Media, Display, Video, Syndication and more, whilst constantly identifying and unlocking new growth channels
  • Optimize and accelerate our ABM strategy
  • Work closely with both outsourced, and in-house SEO and Content professionals to boost organic traffic and optimize website conversions
  • Work closely with the Content Marketing team to identify top-of-funnel lead magnets and bring them to life
  • Collaborate with (and possibly manage) Field Marketers to identify strategic event opportunities that drive pipeline and accelerate deals
  • Lead a high-performing, metrics-driven team and own agency and vendor relationships
  • Analyze and report on the impact of lead generation and nurturing campaigns on sales pipeline and bookings
  • Produce clear yearly and quarterly plans to achieve digital marketing objectives
  • Partner with product marketing and sales team to develop integrated marketing solutions that communicate our brand and product story throughout the entire funnel in a scalable, holistic way
  • Develop and define macro- and micro-KPIs to measure the performance of marketing channels and activities, converting data into actionable insights
  • Continually analyze, optimize, and evolve all aspects of the marketing stack and funnel


  • 6+ years of experience in Demand Generation, Digital Marketing, User Acquisition, Performance Marketing, Growth Marketing, or similar, specifically for a B2B SaaS business
  • 2+ years of experience in a management role
  • Deep understanding of Paid and Organic Marketing, including SEM, Social Media, SEO, Display, Video, etc.
  • Experience with Use-Case, Persona-, and Account-Based marketing journeys
  • Strong strategic and analytical thinking, creative problem-solving abilities, and high communication skills with extreme attention to detail
  • Experience with CRMs such as HubSpot, Salesforce and Intercom, as well as with other marketing automation tools
  • Experience working with leading CMSs such as WordPress, Webflow, etc.
  • Strong tracking and analytical skills, working with tools like Google Analytics, Google Tag Manager, Tableau, Google Data Studio, and similar
  • Exceptional verbal and written communication skills


Gloat provides a reasonable range of compensation. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location. The range of starting total pay for this role is 200,000USD-240,000USD OTE.

Benefits include discretionary (unlimited) PTO; health care, dental, vision, and life insurance + voluntary coverage options, 401k + matching; remote, hybrid, flexible work environments; employee assistance program; learning & development opportunities; laptop & tech setups; and, among other things, WeGloat (Gloat for Gloat!)

At Gloat, we believe that building the most important company in the history of human capital begins with having a diverse and inclusive workforce ourselves. This means that we look for individuals who can bring unique strengths, perspectives, skills, and backgrounds to our existing teams. Gloat is proud to be an Equal Opportunity Employer, and does/will not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate.