Head of Retention & Brand
Gopuff
London, UK
Posted on Oct 11, 2024
Join Gopuff as the Head of Retention & Brand, where you will be responsible for strategising and executing Gopuff’s CRM strategy, including customer life cycles, targeted campaigns, and one-off messaging. You will also play a key role in building Gopuff’s brand identity and growing customer engagement. As part of the Growth team, you will report to the Director of Growth and work closely with teams across Marketing, Analytics, and Revenue Operations.
You Will:
- Develop, execute, and refine Gopuff’s CRM strategy, focusing on customer life cycles and personalised messaging across multiple channels (email, push, in-app).
- Lead the execution of targeted CRM campaigns, leveraging data and personalisation to enhance customer engagement and retention.
- Build and strengthen Gopuff’s brand, aligning strategies with the company's growth objectives.
- Use Braze extensively to manage and optimise CRM campaigns, ensuring a seamless and data-driven approach.
- Collaborate with cross-functional teams, including Marketing, Growth, and Analytics, to drive CRM and brand success.
- Work alongside the Director of Growth to come up with retention strategies to ensure high LTV
- Manage and mentor one direct report, providing leadership while staying hands-on with day-to-day execution.
You Have:
- Proven experience in a senior CRM or brand strategy role within a fast-paced, high-growth environment.
- Hands-on experience with Braze for setting up and optimising customer communication.
- A track record of developing and executing CRM strategies that drive customer engagement and brand loyalty.
- Expertise in customer lifecycle management, campaign personalisation, and brand development.
- Strong analytical skills with the ability to translate data into actionable insights and strategy.
- Experience managing a small team or direct report, with leadership skills to mentor and drive performance.
Benefits:
- Company RSU’s (Company Shares)
- Private Medical + Dental cover
- Annual performance appraisal and bonus
- Employee Discount + FAM membership
- Career growth opportunities
Company Summary & EEOC Statement:
At Gopuff, we know that life can be unpredictable. Sometimes you forget the milk at the store, run out of pet food for Fido, or just really need ice cream at 11 pm. We get it—stuff happens. But that’s where we come in, delivering all your wants and needs in just minutes.
And now, we’re assembling a team of motivated people to help us drive forward that vision to bring a new age of convenience and predictability to an unpredictable world.
Like what you’re hearing? Then join us on Team Blue.
Gopuff is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply.