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Consumer Insights Lead, APAC

HotelTonight

HotelTonight

Singapore
Posted on Wednesday, June 19, 2024

Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed more than 1 billion guest arrivals in almost every country across the globe. Every day, Hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

The Community You Will Join:

Airbnb is looking for a Senior Consumer Insights Lead to join the Global Consumer Insights and Trends function in Asia. This person will join a newly minted team that looks to provoke and inspire the organization with strategic and actionable insights to help define market opportunities & obstacles; generate, refine and evaluate product & marketing launches; and monitor market performance.

This position will be responsible for building strong relationships with key regional stakeholders & identification of regional consumer insight opportunities; being the ‘voice of the regional consumer’ both within the Consumer Insights & Trends Team and the Regional Teams; and managing qualitative & quantitative consumer insight projects both globally & at the regional level; including vendor management, project design, analysis & reporting.

The Difference You Will Make:

  • Lead consumer insights and be a thought partner for key stakeholders in Asia.
  • Be an indispensable partner to regional leadership by providing a strong, objective perspective on the voice of the consumer, and by identifying and prioritizing opportunities related to brand strategy, product, and marketing.
  • Design, coordinate and execute strategic qualitative and quantitative research projects; involving a wide range of methodologies, such as focus groups, online tools, immersions, ethnographies, and simulated methodologies.
  • Identify and implement new and innovative research techniques to address business needs.
  • Oversee supplier relationships, managing scope, budget and deliverables.
  • Prepares and presents research findings, through both written reports and presentations, in a concise and compelling way to client teams.
  • Ensure all outputs are actionable, grounded in consumer knowledge, and guided by a broader understanding of business context and implications and inspire the team to uncover the “so whats” of all deliverables.
  • Fully leverages all market, competitor and product information to produce objective and actionable insights of market drivers, the competitive environment, promotional and treatment trends with key customer types.
  • Partner cohesively with the broader Insights Leadership Team across business and consumer; avoid silos and seek out ways to add value by synthesizing and collaborating across the teams.

Your Expertise:

  • 10+ years of relevant consumer insights experience.
  • A degree in the field of research, marketing or social sciences. MBA a plus.
  • Experience on both the "client side" and "supplier/vendor side" of research a plus.
  • Deep experience in Asia (multiple countries), as well as global experience.
  • Ability to plan, manage and facilitate both regional & global research.
  • Expertise in a wide range of both qualitative and quantitative research methods.
  • Familiarity with advanced analytic research techniques and tools, digital understanding, as well as leading edge market research tools & methods.
  • Ability to manage quant data files, run analysis on quant data (e.g., ability to weight data, run descriptive statistics, etc.), program in qualtrics, query SQL, etc. a plus.
  • Be detail oriented without sacrificing a broad strategic perspective
  • Excellent interpersonal skills with a positive and cooperative attitude that fosters collaboration and teamwork both inside and outside the department.
  • Seasoned and strategic multitasker, with a hands-on approach and outside-the-box mentality.

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.