Key Responsibilities

• Stay updated with the latest trends to create engaging and relevant content.
• Analyze social media performance metrics and optimize strategies accordingly.
• Work on SEO, hashtags, and keyword optimization to boost reach and engagement.
• Plan and maintain a content calendar aligned with brand objectives.
• Develop content strategies that align with the brand's tonality and voice.
• Collaborate with designers to ensure visually appealing and brand-consistent creatives.
• Monitor and improve audience engagement through innovative content formats.
• Have a basic understanding of grids, thumbnails, and hooks for better visual appeal and click-through rates.
  
  

Education & Skills Required

• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field.
• Strong understanding of social media analytics tools (Meta Insights, Google Analytics, etc.).
• Knowledge of SEO, content strategy, and hashtag optimization.
• Basic familiarity with design tools like Canva, Photoshop, or Figma is a plus.
• Excellent written and verbal communication skills.
• Ability to work in a fast-paced environment and adapt to social media trends.
  
  

If you're passionate about social media and can turn trends into impactful content, we'd love to hear from you!

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