We’re on the hunt for an Assistant Brand Manager with a sharp marketing mindset and a passion for Beauty & Personal Care in the D2C space. If you thrive on taking ownership, driving brand growth, and crafting powerful strategies, this role is for you! ✨

About the Role

Brand Strategy

• Develop and execute brand marketing strategies and initiatives that align with company objectives and goals
• Define and ensure adherence to brand vision and long-term goals for sustaining the brand
• Define pricing, promotional and new launch strategies for the brand
• Analyse market insights and data points to strategize for brand growth
• Manage brand budgets across campaigns
• Allocate resources effectively to maximise ROI

Brand Performance

• Monitor brand performance and track KPIs to measure the success of marketing initiatives
• Work cross-functionally with sales, product development, and customer service teams to ensure a consistent brand experience across all touchpoints
• Collaborate with teams to develop marketing materials, including advertising, packaging, and promotional campaigns

Market Research

• Conduct market research and analyze consumer insights to improve brand positioning and messaging
• Stay up-to-date with industry trends and competitor activity to identify opportunities for growth and innovation

Requirements:

• Bachelor's degree in marketing, business, or a related field.
• Minimum of 3-5 years of experience in brand management or marketing.
• Proven track record of developing and executing successful marketing campaigns.
• Strong analytical skills and the ability to use data to drive decisions.
• Excellent communication and collaboration skills.
• Creative thinker with a passion for brand-building.

If you are a driven, innovative brand manager, who is passionate about building brands and engaging with customers, we would love to hear from you.