Job Description – Brand & Category Manager

Experience: 3+ years post-MBA (open to senior roles for more experienced candidates)

Role Overview

As a Brand & Category Manager, you will be responsible for driving growth, profitability, and consumer engagement across one or more categories. You will own the strategy, execution, and performance of your category while collaborating cross-functionally with product, growth, creative, and sales teams.

Key Responsibilities

• Define and execute the brand and category strategy to achieve business goals.
• Conduct market research, consumer insights, and competitor analysis to identify trends and opportunities.
• Work closely with product development to design and launch new SKUs aligned with market needs.
• Plan and execute 360° marketing campaigns across digital, social, and offline channels.
• Own the P&L of the assigned category, driving both topline growth and margin improvements.
• Collaborate with e-commerce and marketplace teams (Amazon, Flipkart, Nykaa, Quick Commerce platforms) to optimize presence and sales.
• Develop pricing, promotions, and GTM strategies for the category.
• Track performance metrics (sales, market share, consumer engagement) and course-correct as needed.
• Manage agencies, vendors, and creative partners for campaigns and category deliverables.

Requirements

• MBA with 3+ years of post-MBA experience in brand/category management.
• Prior experience in beauty, personal care, or consumer brands (digital-first experience preferred).
• Strong analytical skills with the ability to interpret data and translate into actionable insights.
• Excellent communication, project management, and stakeholder management skills.
• Passion for the beauty and personal care industry with a consumer-first mindset.