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Senior Customer Marketing Manager



Marketing & Communications, Customer Service
San Jose, CA, USA
Posted on Wednesday, June 5, 2024

Do the best work of your career as a champion for small and mid-size businesses.

BILL is a leader in financial automation software for small and midsize businesses (SMBs). As a champion of SMBs, we are dedicated to automating the future of finance so businesses can thrive. Hundreds of thousands of businesses trust BILL solutions to manage financial workflows, including payables, receivables, and spend and expense management. With BILL, businesses are connected to a network of millions of members, so they can pay or get paid faster. Through our automated solutions, we help SMBs simplify and control their finances, so they can confidently manage their businesses, and succeed on their terms.

BILL is a trusted partner of leading U.S. financial institutions, accounting firms, and accounting software providers. We have operations in San Jose, CA, Draper, UT, Houston, TX and are continuing to expand into other geographic locations. If you’re looking for a place that helps you do the best work of your career, look no further than BILL.

Make your impact within a rapidly growing Fintech Company

Join our Product & Customer Marketing Growth (PCM) team as a Senior Customer Marketing Manager, and lead the vendor side of our network customer journey. Drive revenue growth and increase customer LTV by owning and enhancing our marketing communications strategy. Apply now to be a key player in transforming customer engagement at BILL!

The PCM Growth Team encompasses both Customer Growth Marketing across the system with Product Marketing (PMM) for the Growth & Cash-In Pillar. Our efforts and responsibilities are owning all marketing communications (email, in-product, push notifications, SMS) as soon as our customers have access to our products. We partner cross-functionally with the revenue organization, growth marketing, product marketing, and product management in particular to drive an excellent customer journey.

Our unified functional efforts are designed to drive revenue growth and increase customer LTV through adoption of the full suite of BILL products (including our payments hierarchy, lending, upsell and cross-sell).

The Senior Customer Marketing Manager will own the vendor side of our network customer journey.. At BILL, the largest volume of our customers are vendors who are getting paid through our BILL network; however, this area has the greatest untapped potential. This role will have full ownership of the marketing aspects of the vendor customer journey, including managing/coordinating our holistic vendor communications strategy (who we market to, what channel, when in the journey). This is from the FTU, through onboarding, ongoing engagement/retention, with a heavy focus on monetization (ad valorem, upgrades, x-sell).

Responsibilities / Day in the life

  • Own and manage the vendor audience, including identifying business opportunities and launching and managing campaigns
  • Air traffic control of competing campaigns from customer marketing and other functions in order to drive a cohesive experience [requires cross-functional connection points and understanding of our marketing operations and email marketing teams]
  • Coordinate with cross-functional teams and stakeholders on key network side monetization efforts (X-sell, Upgrades to AP and Ad Valorem including Working Capital (Invoice Financing and Pay over Time), Instant Transfer)
  • Attend meetings with cross-functional stakeholders for ownership areas [AP Upgrades from Vendors Network, X-sell to S&E from Vendor Network, Overall Network, Working Capital, Invoice Financing, Instant Transfer]
  • Attend functional meetings for customer marketing [internal team and cross-functional] including team meetings, syncs with sales/revenue, customer success, product marketing, product management, growth marketing, etc.
  • Analyze business opportunities together with marketing analytics - areas with existing efforts and potentially new opportunity areas to drive further customer growth
  • Share out wins/losses of existing efforts to drive growth of vendor network
  • Gather customer feedback from cross-functional partners and direct from customers to inform our future efforts (customer first!)

We’d love to chat if you have:

  • 8+ years of growth or customer marketing experience, with B2B, fintech, and experience at a product-led growth company preferred
  • Experience working cross-functionally managing cross-functional stakeholders
  • Experience leading marketing roadmaps and plans that strategically align with overall department goals
  • Strong project manager and leader who has worked with large cross functional teams to launch marketing initiatives from beginning to end
  • Extensive experience with A/B testing and channel optimization
  • Strong analytical mindset that can distill actionable insights and transform them into impactful initiatives
  • Thrive in a fast-paced environment that requires managing multiple, simultaneous projects and comfortable working with ambiguity

The estimated salary range for this role is noted below for our San Jose based role. Our ranges for each role and job level are based on a variety of factors including candidate experience, expertise, and geographic location and may vary from the amounts listed above. The role is also eligible for a competitive benefits package that includes: medical, dental, vision, life and disability insurance, 401(k) retirement plan, flexible spending & health savings account, paid holidays, paid time off, and other company benefits.

San Jose pay range
$131,000$164,300 USD

Let’s talk about benefits

  • 100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP)
  • HSA & FSA accounts
  • Life Insurance, Long & Short-term disability coverage
  • Employee Assistance Program (EAP)
  • 11+ Observed holidays and wellness days and flexible time off
  • Employee Stock Purchase Program with employee discounts
  • Wellness & Fitness initiatives
  • Employee recognition and referral programs
  • And much more

For positions that are in office we support a hybrid work environment with on-site and remote work days. Check out our LinkedIn Life Page for each location and discover BILL.

We live our culture and values every day

At BILL, we’re different by design—it's our culture. Our CEO is a trusted entrepreneur who lives our cultural values: Humble, Authentic, Passionate, Accountable, and Fun. People here love being their authentic selves, contributing unique experiences, sharing ideas, perspectives, and intellectual curiosity. We celebrate our diversity as the heart and soul of how we work, grow, and succeed together. Inspiring people with meaningful career experiences they love really does make the dream work and our successes just keep getting better. There’s no limit to what we can build and where we can go from here. We’d love you to join us.

BILL is proudly an Equal Opportunity Employer where everyone is welcome. Our innovation and technology are inspired by an inclusive culture unlike any other. Everyone brings a different personal story and perspective and this diverse mix of minds, backgrounds, and experiences is where our greatest ideas come from. We welcome people of all races, ethnicities, ages, religions, abilities, genders, and sexual orientations to make us an even more vibrant company. We want everyone to bring their authentic selves here, to share our values, shape our vision, drive innovation, and become part of a culture we celebrate every day.

Our promise to our candidates is to be transparent, diligent, and engaging while guiding individuals through each step of our hiring process. At BILL we strive to achieve an inclusive and positive candidate experience that aligns with our core values and focuses on diversity.

If you require a reasonable accommodation for your application, interviews, or another aspect of the hiring process, please contact [email protected].

BILL Culture:

  • Humble - We check our egos at the door. We are curious. We listen, accept feedback.
  • Authentic - We earn and show trust by being real—embracing our authentic selves.
  • Passionate - We care deeply about each other and our customers.
  • Accountable - We are duty-bound to each other, our customers, and society.
  • Fun - We wrap it all together by building connections and enjoying time spent together.

Our Applicant Privacy Notice describes how BILL treats the personal information it receives from applicants