About Jify: Jify’s mission is to build financial resilience for the employed workforce. Our core offering

gives employees complete flexibility and access to their earnings on-demand so that they never have

to take on high-cost credit or borrow from friends and family. Our goal is to provide long-term financial

wellness for a whole new category – the workplace.

We are seeking a highly motivated Product Manager for customer lifecycle management to lead

and optimize customer engagement and retention strategies across the customer lifecycle. You will

design and execute data-driven solutions to improve acquisition, activation, retention, and lifetime value

(LTV). This role requires expertise in customer engagement tools, marketing automation, and analytics

to drive impactful results.

Role of Product manager / Key Responsibilities:

• Customer Engagement Strategy: Develop strategies to enhance acquisition, activation,

retention, and reduce churn.

• Platform Management: Manage and optimize tools like CleverTap, Gupshup, and other

marketing automation platforms.

• Customer Lifecycle: Design and optimize the customer journey from onboarding to re-

engagement.

• Retention Campaigns: Execute targeted campaigns (push, email, SMS, in-app messaging) to

boost retention.

• Data Analytics: Leverage data for segmentation, behavior tracking, A/B testing, and KPI

analysis (e.g., CAC, retention, engagement metrics).

• Product Development: Define and prioritize features for the product roadmap to improve

engagement and retention.

• Campaign Execution: Oversee the execution of customer engagement campaigns across

channels (e.g., push notifications, email, in-app messaging, social, etc.), ensuring they are

personalized, timely, and aligned with business objectives.

• Customer Feedback & Insights: Collect and analyze customer feedback to refine

engagement strategies. Ensure the voice of the customer is considered in product development

• Marketing Automation: Implement and manage workflows, ensuring seamless platform

integration.

• Performance Reporting: Track and report on key metrics, providing actionable insights for

improvement.

Key Skills & Qualifications:

• Experience: 2+ years in product management roles focused on customer engagement,

marketing automation, or CRM. Experience with tools like CleverTap, Gupshup, Intercom, or

Braze is a plus, or similar platforms is highly desirable.

• Data Analytics: Proficiency in analytics tools (Google Analytics, SQL, Excel/Sheets) and

deriving actionable insights.

• Technical Proficiency: Strong understanding of customer engagement tools and

CRM/analytics integration.

• Retention Expertise: Proven success in driving retention and engagement through

segmentation, personalization, and A/B testing.

• Product Development: Experience managing the full product lifecycle, from ideation to

execution, particularly in building and optimizing customer engagement features.

• Communication Skills: Strong written and verbal communication skills, with the ability to

communicate complex ideas clearly and effectively to stakeholders

• Collaboration: Ability to thrive in fast-paced, cross-functional teams involving marketing,

engineering, and design.