Content Writer

Jiraaf

Jiraaf

Marketing & Communications
Bengaluru, Karnataka, India
Posted 6+ months ago

Role Overview:

We're seeking an experienced Content Writer and Editor to join our dynamic team. The ideal candidate will have a strong background in content creation, communication, preferably with the knowledge of investment and personal finance, coupled with a passion for making complex topics accessible and engaging to a broad audience. You will play a pivotal role in shaping our content strategy, producing high-quality content, and ensuring our message resonates with our target audience. You will also grow in this team over time.

Key Responsibilities:

  • Content Creation: Craft compelling, accurate, and engaging content across various formats (long-form and short-form), including webinars, Youtube videos, emailers, social media posts, blog posts, articles, whitepapers, newsletter, and other marketing & sales collaterals tailored to our target audience's needs.
  • Content Strategy: Collaborate with the marketing team to develop and refine the content strategy, ensuring alignment with business objectives and brand voice.
  • Research: Conduct in-depth research on industry-related topics, trends, and competitors to ensure content relevance and accuracy.
  • SEO Optimization: Optimize content for SEO to maximize visibility and engagement.
  • Editing and Quality Assurance: Edit, proofread, and improve content from other writers, ensuring high quality, consistency, and adherence to brand guidelines.
  • Mentorship: Mentor and guide junior content freelancers if need be.

Requirements:

  • Experience: At least 4-7 years of experience in content writing and editing, preferably in the investment and finance sector.
  • Education: A bachelor’s degree in Literature, Journalism, Communications, Finance, Economics, or a related field.
  • Industry Knowledge: A strong understanding of financial concepts, investment strategies, and consumer finance technology.
  • Writing Skills: Exceptional writing, editing, and proofreading skills, with the ability to translate complex financial information into clear, engaging, and accessible content.
  • SEO Knowledge: Proficiency in SEO best practices and experience with content optimization tools.
  • Research Skills: Strong research and analytical skills, with a knack for identifying trends and insights relevant to our audience.
  • Collaboration: Excellent teamwork skills, with experience collaborating across departments to achieve content objectives.
  • Adaptability: Ability to adapt to changing priorities and manage multiple projects with tight deadlines.