About the Role:

We are looking for an energetic and detail-oriented Social Media marketer to join our marketing team and contribute to our ongoing campaigns and product marketing initiatives. This role requires strong grasp of English language, keen interests in investment landscape (fixed deposits, mutual funds, equity, bonds, markets), data-driven mindset and a strong aptitude for digital marketing tactics.

Job Responsibilities:

• Assist in the planning and execution of digital-first social media campaigns that are data-led and operationally efficient.
• Ensure informative quality posts in social media channels with a goal towards increasing followers and engagement.
• Assist in other acquisition and cross-sell marketing campaigns including support for email, WhatsApp, and RCS leveraging marketing automation platforms.
• Help analyze campaign results using marketing analytics tools and contribute to reports on key metrics.
• Participate in mining consumer insights to better understand market trends and customer preferences.
• Coordinate with other departments to ensure consistency in messaging and strategy across all platforms.
• Manage day-to-day tasks related to campaign execution, asset creation, and vendor coordination.
• Stay up to date with the latest digital marketing trends, tactics, and best practices.

Qualifications:

• Bachelor’s degree in marketing, economics, finance, business administration, or other related fields.
• 4 years of experience in marketing, ideally in a fintech environment.
• Good understanding of digital marketing tools and platforms.
• Analytical mindset with an aptitude for data-driven decision making.
• Eager to learn and grow in a fast-paced industry.
• Excellent communication skills and attention to detail.