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Senior Integrated Marketing Specialist, SMB



Marketing & Communications
Boston, MA, USA
Posted on Thursday, May 30, 2024

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit to see how we empower creators to own their own destiny.

Are you a demand gen marketer with a keen eye for data and analytics? A storyteller who seeks to know their audiences and build compelling programs that drive action? We’re looking for a SMB Integrated Marketing Specialist that understands the unique combination of precise audience segmentation, relevant messaging, strategic media planning, experimental design and overall customer journey, while rooted in driving ROI and scalable outcomes.

In this role, you’ll support the inbound customer journey for SMB prospects for North America, responsible for generating pipeline. You’ll work closely with Content, Product Marketing, Creative, Sales, Performance, Lifecycle, and Web teams to ensure flawless execution of demand gen campaigns across multiple channels. You will report to the Senior Manager of Integrated Marketing, SMB.

How You Will Make a Difference

  • Assist in the design and execution of the SMB inbound marketing customer journey across all channels.
  • Work closely with the content team to strategize and execute our SMB webinar program.
  • Collaborate with Field Marketing to ensure the Sales team is being enabled with content and event program information in a timely manner.
  • Work closely with Creative to ensure timelines are being met by all channel owners.
  • Help gather and analyze campaign performance on specific programs and report out on key findings.
  • Understand industry landscape, tech capabilities and competitive approach to recommend content, creative assets, CTAs, and landing page experience to increase and scale new customers.
  • Use success criteria to help inform resource planning, campaign flighting, and overall prioritization across SMB.
  • Assist in campaign strategy and planning inclusive of high reach channels and performance-focused digital channels.

Who You Are

  • 3+ years of experience in combination of channel, performance, lifecycle, demand gen, and integrated campaign marketing.
  • 2+ years working in B2B marketing capacity with focus on selling into SMBs.
  • Proven expertise conceptualizing end-to-end customer journeys and relevant campaigns to drive leads through the funnel.
  • Foundational knowledge of performance marketing success metrics and ability to report KPIs to executive leadership teams.
  • Ability to self-serve in a limited resource environment and comfortable copywriting, ideating general design, and landing page buildout.
  • Excellent organizational, time management and collaborative skills with ability to manage multiple projects at once.
  • Comfortable in a fast paced, agile and high growth environment with ability to navigate gray areas.
  • Confident in advocating and educating cross-functional stakeholders on the nuances of the SMB buying centers and setting expectations for how we approach this audience.

The pay range for this role is listed below. Sales roles are also eligible for variable compensation and hourly non-exempt roles are eligible for overtime in accordance with applicable law. This role is eligible for benefits, including: medical, dental and vision coverage, health savings accounts, flexible spending accounts, 401(k), flexible paid time off and company-paid holidays and a culture of learning that includes a learning allowance and access to a professional coaching service for all employees.

Base Pay Range For US Locations:
$100,000$150,000 USD

Get to Know Klaviyo

We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

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