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Web Campaign Manager



Boston, MA, USA
Posted on Saturday, June 1, 2024

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit to see how we empower creators to own their own destiny.

As the Website Campaign Manager, you are a data-obsessed, highly motivated and detail-oriented marketing expert who is passionate about creating best in class customer experience. You will be responsible for developing and executing effective B2B website campaigns to drive traffic, increase conversion rates, and enhance user experience for different segments of our audience. You will collaborate with cross-functional teams to ensure campaigns align with business goals and objectives. This role requires strong analytical skills, strategic thinking, and a passion for creating exceptional user experiences.

How You Will Make a Difference:

  • Own the planning and development of data-driven integrated website campaigns that align with overall marketing strategies.
  • Effectively collaborate with key marketing stakeholders such as integrated marketing, product marketing, Design Research, UX, Creative, Lifecycle, SEO, Demand Generation, and others to build best in-class web experiences and journeys.
  • Investigate data to understand user journeys & identify opportunities for improvement
  • Regularly report to cross-functional stakeholders on campaign performance, insights, and recommendations to optimize performance & own the follow-through of those recommendations.
  • Identify and develop A/B testing strategies within campaigns to optimize campaign performance.
  • Stay up-to-date with industry trends and best practices to ensure website campaigns are innovative and effective

Who You Are:

  • 6–8 Years of Website Marketing or other relevant experience with a passion for creating best in class customer experiences and journeys.
  • Have an in-depth knowledge of website experience / journeys and how they can be used to drive success within larger integrated marketing campaigns.
  • A data-driven marketer who has a strong understanding of web analytics (Google Analytics), A/B and multivariate testing tools, and content management systems (Wordpress is a plus).
  • Understanding of the B2B funnel and how website performance translates to key business revenue metrics.
  • A big thinker, someone who can brainstorm and develop out of the box ideas to drive success.
  • Effective communicator and collaborator, someone who can partner with the rest of our marketing team to deliver strategic and data driven strategies.
  • Ability to move fast and balance multiple projects simultaneously
  • Background in B2B marketing strategies

The pay range for this role is listed below. Sales roles are also eligible for variable compensation and hourly non-exempt roles are eligible for overtime in accordance with applicable law. This role is eligible for benefits, including: medical, dental and vision coverage, health savings accounts, flexible spending accounts, 401(k), flexible paid time off and company-paid holidays and a culture of learning that includes a learning allowance and access to a professional coaching service for all employees.

Base Pay Range For US Locations:
$124,000$186,000 USD

Get to Know Klaviyo

We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (, instant messaging platforms, or unsolicited calls.

You can find our Job Applicant Privacy Notice here.