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Partner Marketing Manager

Klaviyo

Klaviyo

Marketing & Communications, Sales & Business Development
Boston, MA, USA
Posted on Tuesday, June 11, 2024

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.

The Partner Marketing Manager is responsible for creating co-marketing campaigns with Klaviyo’s key Platform, Services, Integrations and Strategic Alliances Partners that drive awareness of Klaviyo and its solutions to customers—resulting in new, loyal, and growing Klaviyo customers. They may own key relationships with Partners in a defined region/geography. The Partner Marketing Manager is measured by the strength of co-marketing experiences created with Partners and for Partners, and the measurable impact towards company strategic objectives, including but not limited to marketing qualified leads and qualified partner leads. This role works cross-functionally with leaders across several teams including Partnerships, Customer Success and Product Engineering.

How You'll Make a Difference

  • Seek win-win-win scenarios for Klaviyo, Partners and Customers. Acts as a conduit between Marketing and Partnerships, and enables attractive co-marketing opportunities for Partners as well as for Klaviyo.
  • Owns co-marketing campaigns with Partners.
  • Guides Partners on developing effective co-marketing strategies and concepts based on Klaviyo’s core marketing themes and objectives, while staying true to the Partners own objectives.
  • Serve as a liaison for strategic intel from Partners to Klaviyo, helping drive value and solutions for customers, partners and Klaviyo.
  • Build understanding of Klaviyo’s product, teams and tools to operate independently and with customer empathy.
  • Become an expert on Partner personas through qualitative and quantitative research, field interviews with key Partners, analysis of historic trends and understanding future expectations.
  • Fosters rapport and communication cross-functionally within Klaviyo.
  • Learns standard operating procedures within Ecosystem Marketing, Marketing and Partnerships.
  • Entire owns the execution of co-marketing campaigns with partners.
  • Analyzes co-marketing outcomes and identifies areas for optimization.
  • Show impact based on your GTM efforts with Partners.
  • Work cross-functionally to build collaboration and trust with Klaviyo teams and Partners.
  • Performs other related duties as assigned.

Who You Are

  • 5+ years experience working in partner marketing at a SaaS or Service Partner organization.
  • 3+ years experience leading cross-functional marketing campaigns (including with Partners).
  • Collaborative, able to build relationships with internal team members, Partners and Customers.
  • Customer-first mindset.
  • Radical ownership.
  • Highly organized and able to prioritize initiatives.
  • Optimistic, agile and flexible when necessary.
  • Metric-minded and data-driven.
  • Basic data analysis skills via Excel, Spreadsheets and/or Tableau.
  • Basic presentation crafting skills via Google Slides, Powerpoint or Keynote.
  • Practical understanding of marketing channels including email marketing, performance marketing, social media marketing, SEO, brand, product marketing, community events and more.
  • Previous experience writing short form and long form copy (though not required for the role, it is necessary to understand the content channel).
  • Practical understanding of technology B2B sales.
  • Experience using a CRM (Salesforce).
  • Ecommerce ecosystem knowledge/experience preferred.
  • Previous experience working in or with technology B2B sales teams preferred.

The pay range for this role is listed below. Sales roles are also eligible for variable compensation and hourly non-exempt roles are eligible for overtime in accordance with applicable law. This role is eligible for benefits, including: medical, dental and vision coverage, health savings accounts, flexible spending accounts, 401(k), flexible paid time off and company-paid holidays and a culture of learning that includes a learning allowance and access to a professional coaching service for all employees.

Base Pay Range For US Locations:
$108,000$162,000 USD

Get to Know Klaviyo

We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.

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