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Manager, Affiliate Marketing - Performance Marketing

Klaviyo

Klaviyo

Marketing & Communications
Boston, MA, USA
Posted on Thursday, June 13, 2024

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.

We’re looking for an amazing addition to join our Performance Marketing team as Manager, Affiliate Marketing. The ideal candidate will be responsible for scaling an affiliate program from the ground up, including strategy development, partner recruitment, and performance optimization. This role requires a strategic thinker with a proven track record in affiliate marketing, preferably in the B2B SaaS sector, who can drive significant growth and revenue through effective partner management. The successful candidate will have a deep understanding of the affiliate landscape, strong analytical skills, and the ability to build and nurture long-term relationships with affiliates.

This role reports into a Boston-based Manager, and works primarily with a US-based team across multiple time zones.

How You'll Make a Difference

  • Own and execute a comprehensive affiliate marketing program that drives incremental growth while aligning to broader marketing initiativesApply strategic, critical eye towards partner assessment; ensure smooth onboarding, and cultivate relationships with high-potential affiliates, including industry influencers, comparison sites, associations and more
  • Track, analyze, report and optimize program to keep stakeholders informed and scale growth efficiently testing into new partners and incentives
  • Partner with cross-functional Marketing teams including Content, Product Marketing, Web and Creative to ensure ensuring consistent messaging and branding and streamlined asset delivery for affiliate enablement
  • Navigate cross-department conversations legal and finance to ensure all affiliate activities comply with company policies, industry standards, and legal and finance requirements
  • Optimize full user experience from affiliate link through to sign up and conversion to paying customer
  • Support forecasting and global budget management to ensure accurate spend and pacing, and help with monthly billing process including invoice tracking and reconciliation for activated media
  • Manage agency partner, ensuring that tasks are completed to the highest-standards

Who You Are

  • 8+ years of digital media experience, with minimum of 5 years within affiliate marketing; experience with other performance media channels (e.g. Paid Search, Product Listing etc.) a plus
  • Deep understanding of affiliate marketing space: networks, platforms, and analytics and martech (Site analytics, CRM, CMS etc.)
  • Excellent communication and interpersonal skills with proven ability to build and maintain strong relationships with partners, vendors, and cross-functional team
  • Strong understanding of measurement and experience with different attribution models
  • Detailed-oriented with keen sense of curiosity and critical thinking skills to be able to prevent issues from happening
  • Strong Excel experience with ability to manage large data sets across multiple sources e.g. Google Analytics, Campaign Manager, Salesforce
  • Strong organizational, time management and collaboration skills with ability to operate independently in a fast-paced, agile and high growth environment
  • Ideal candidate will also have B2B/SAAS Paid marketing experience (global would be preferred)

The pay range for this role is listed below. Sales roles are also eligible for variable compensation and hourly non-exempt roles are eligible for overtime in accordance with applicable law. This role is eligible for benefits, including: medical, dental and vision coverage, health savings accounts, flexible spending accounts, 401(k), flexible paid time off and company-paid holidays and a culture of learning that includes a learning allowance and access to a professional coaching service for all employees.

Base Pay Range For US Locations:
$124,000$186,000 USD

Get to Know Klaviyo

We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.

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