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Marketing Systems Developer (Automation and Integrations)



Marketing & Communications, Software Engineering
San Mateo, CA, USA
Posted on Thursday, June 27, 2024

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit to see how we empower creators to own their own destiny.

The Developer for Marketing Systems (Integrations and Automation) will be responsible for designing, implementing, and optimizing our marketing automation platforms, specifically focusing on Salesforce and other integrations with marketing automation engines like Klaviyo, Marketo, Qualified, LeanData, and Workato. This role requires a deep understanding of marketing processes, Salesforce, and integration techniques to ensure efficient and accurate data flow and effective marketing strategies. As a direct line of support for the Marketing Operations team, you will work seamlessly with business stakeholders to support our marketing efforts across all marketing at Klaviyo.

The ideal candidate has a strong background in marketing automation with Salesforce configuration and integrations. This person will have a proven record of working collaboratively across their team and various departments within their organization. This person thrives in a high-growth environment, takes ownership of processes and changes within our tools, and finds joy in continuous learning.

Key Responsibilities:

Design, Implement and Optimize:

  • Lead the implementation of marketing automation solutions, ensuring best practices and industry standards are followed.
  • Lead implementation of key marketing capabilities within Salesforce and various third party vendors to enhance Lead Scoring, Marketing Attribution,Lead Routing, Lead Nurturing, and campaign management and automation.
  • Collaborate closely with marketing, sales, product and IT teams to configure and optimize marketing automation workflows.
  • Prioritizes identifying opportunities for improvement and optimization.
  • Ability to work independently while understanding and adhering to an Agile process for development and deployment.
  • Maintain accurate documentation for systems and operational processes.

Integration and Data Management:

  • Understand the need for integrations and help configure and integrate marketing tools to support all data processes from top of the funnel including website to marketing automation engine and CRM
  • Design and implement data integration solutions between Salesforce and other marketing and sales platforms.
  • Ensure data integrity and consistency across systems, implementing data governance best practices.
  • Develop and maintain data models and ETL processes to support marketing analytics and reporting.

Who you are:

  • Bachelor's degree in Computer Science, Information Technology, or a related field.
  • 3+ years of experience in marketing automation systems architecture and implementation, with a strong focus on architecture best practices.
  • 3+ years of experience with Salesforce implementation, configuration and development
  • Proven experience in designing and implementing integration solutions using APIs, middleware, and ETL tools.
  • Strong understanding of marketing processes, data management, and analytics.
  • Excellent problem-solving skills and the ability to work collaboratively in a fast-paced environment.
  • Strong communication skills, with the ability to explain complex technical concepts to non-technical stakeholders.

Preferred Qualifications:

  • Experience with additional marketing automation tools (e.g., Klaviyo, Marketo).
  • Knowledge of scripting languages (e.g., JavaScript, Python) and SQL for data manipulation and automation.
  • Experience with cloud platforms (e.g., AWS, Azure) and related technologies.



The pay range for this role is listed below. Sales roles are also eligible for variable compensation and hourly non-exempt roles are eligible for overtime in accordance with applicable law. This role is eligible for benefits, including: medical, dental and vision coverage, health savings accounts, flexible spending accounts, 401(k), flexible paid time off and company-paid holidays and a culture of learning that includes a learning allowance and access to a professional coaching service for all employees.

Base Pay Range For US Locations:
$108,000$162,000 USD

Get to Know Klaviyo

We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (, instant messaging platforms, or unsolicited calls.

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