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Marketing Systems Architect (GTM)



Marketing & Communications, IT
Boston, MA, USA
Posted on Tuesday, July 9, 2024

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit to see how we empower creators to own their own destiny.

About Us:

Klaviyo is a leading marketing automation platform that empowers businesses to connect with their customers and drive revenue through personalized and data-driven campaigns. We are seeking a skilled GTM (Go-To-Market) Marketing Systems Analyst/Salesforce Administrator to join our team and play a critical role in optimizing our Salesforce instance to support our marketing strategies and objectives.

Job Description:

As the GTM Marketing Systems Administrator at Klaviyo, you will be responsible for managing, customizing, and maintaining our Salesforce platform to enable effective marketing operations and data-driven decision-making. This role will also take on admin ownership of various marketing system tools and their integrations. You will work closely with the marketing team and serve as a direct line of systems support for Marketing operations to ensure that all tools are utilized to its fullest potential to drive the success

The ideal candidate has a strong background with Salesforce configuration. Also needed is an understanding of tools within the Marketing Techstack and integrations between systems. A history of implementing Lead to Opportunity processes as they traverse a marketing tech stack will be critical. This person will have a proven record of working collaboratively across their team and various departments within their organization. This is someone who thrives in a high growth environment, takes ownership of process and changes within our tools, and finds joy in continuous learning of our go-to-market initiatives.

Key Responsibilities:

  • Collaborate with cross-functional teams, including marketing, sales, and IT, to understand business needs and translate them into effective Salesforce solutions.
  • Design, Implement and Optimize: Lead the implementation of new tools
  • Customize and configure Salesforce to support marketing automation, lead generation, lead nurturing, and campaign tracking.
  • Create and maintain custom objects, fields, and workflows specific to marketing processes, ensuring data integrity and accurate reporting.
  • Build and manage marketing campaigns, lead scoring models, and reporting dashboards within Salesforce.
  • Implement and optimize integrations between Salesforce and other marketing tools to streamline processes and data flows.
  • Monitor data quality and perform routine data cleansing to ensure accurate and reliable reporting and analytics.
  • Provide training and support to marketing teams on Salesforce best practices and usage to drive adoption and efficiency.
  • Stay up-to-date with Salesforce updates and releases, implementing new features and enhancements as relevant to marketing operations.
  • Collaborate with internal stakeholders to identify process bottlenecks and suggest improvements to enhance overall efficiency.
  • Troubleshoot and resolve technical issues related to Salesforce configuration and integrations.
  • Contribute to the development and maintenance of documentation for Salesforce processes and procedures.

Requirements and qualifications::

  • Bachelor's degree in Business, Marketing, Information Technology, or related field.
  • 3 years of experience as a Salesforce Administrator, with a focus on supporting marketing operations and campaigns.
  • Salesforce Administrator certification is preferred.
  • Strong understanding of marketing processes, lead management, and demand generation strategies.
  • Proficiency in configuring Salesforce objects, fields, workflows, and automation tools.
  • Experience with marketing automation platforms (such as Klaviyo, Marketo, Eloqua), and integrating them with Salesforce.
  • Familiarity with reporting and dashboard creation in Salesforce to track marketing KPIs.
  • Strong analytical skills with the ability to interpret data and provide actionable insights.
  • Excellent communication skills and ability to work collaboratively across teams.
  • Problem-solving mindset with a proactive approach to addressing challenges.
  • Ability to manage multiple projects simultaneously in a fast-paced environment.
  • Proficiency in Marketing and Administrative tools: DemandTools, 6Sense, LeanData, Jira, GSuite, Monday, On24, Qualified
  • Proficiency is salesforce APEX

Why Klaviyo:

  • Join a dynamic and innovative team at the forefront of marketing technology.
  • Opportunity to make a significant impact on marketing operations and strategies.
  • Collaborative work environment that encourages learning and professional growth.
  • Competitive compensation package and benefits.

If you're passionate about optimizing Salesforce to drive successful go-to-market strategies and have a strong understanding of marketing operations, we encourage you to apply for the position of GTM Marketing Salesforce Administrator at Klaviyo. Join us in shaping the way we use technology to enhance our marketing efforts and connect with customers.



The pay range for this role is listed below. Sales roles are also eligible for variable compensation and hourly non-exempt roles are eligible for overtime in accordance with applicable law. This role is eligible for benefits, including: medical, dental and vision coverage, health savings accounts, flexible spending accounts, 401(k), flexible paid time off and company-paid holidays and a culture of learning that includes a learning allowance and access to a professional coaching service for all employees.

Base Pay Range For US Locations:
$108,000$162,000 USD

Get to Know Klaviyo

We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

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