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Senior Product Marketing Manager



Marketing & Communications, Product
New York, NY, USA
Posted on Tuesday, June 11, 2024

Hi there! Thanks for stopping by 👋

Are you actively looking for a new opportunity? Or just checking the market? Well… you might just be in the right place!

The Product Marketing team at Lightspeed is seeking a results-oriented Sr. Product Marketing Manager to accelerate growth of the NuOrder by Lightspeed platform, and our integrated B2B retail offerings. Reporting to the Vice President of Product Marketing and working closely with the Vice President of Marketing for NuOrder, this position will: determine the go-to-market strategy for the B2B platform; establish impactful positioning and messaging for multiple products and audiences; conduct market analysis; gather customer feedback; and build and execute programs that support new business goals. Additionally, you will act as the voice of the customer and ensure customer needs are addressed at each marketing touchpoint.

As a Sr. Product Marketing Manager, you will build influential relationships throughout the organization. You will interact with diverse stakeholders such as product, marketing, sales, customer service, partnerships and others in order to help accelerate the launch and lifecycle management of our retail B2B products.

What you’ll be responsible for:

  • Becoming an expert in the retail industry and understanding the technology landscape that helps retailers be successful
  • Owning the market research roadmap and gleaning nuanced market insights that will help inform our product and marketing roadmaps, hone our messaging, and validate value props for both retailers and brands
  • Maintain a deep understanding of our customers and validating user personas to translate insights into strategies that help support and drive our organizational OKRs
  • Developing the go-to-market strategy for NuOrder by Lightspeed, and driving the planning and execution of GTM programs, with ownership of the results of these initiatives
  • Being the go-to person for messaging around our products and value proposition
  • Product partnership - collaborate on launching new products and features, and surface insights from customers and sales teams that help inform future product development
  • Sales and partner enablement – collaborate with sales and partner teams to develop materials that enable teams to sell and deliver new offerings to multiple audiences
  • Developing collaborative relationships with various cross-functional teams, including Marketing, Product Managers and leadership, Sales leadership, Customer Support, and production teams of creatives and automation specialists
  • Developing a roadmap of marketing initiatives that spans the customer lifecycle, from initial launch through product adoption, onboarding and retention
  • Work closely with Content, Design, Marketing Automation, and Product teams to develop creative and compelling content that resonates with our customers

What you need to bring to the team:

  • 5+ years experience working in product marketing, growth or lifecycle marketing, or similar go-to-market experience
  • Previous background in SaaS marketing, preferably with experience in either consumer apps / technologies, early stage startups, or with exposure to small business audiences
  • Strong understanding of software products, the software development lifecycle, and the SaaS business model
  • Experience working closely with Sales and Product & Engineering teams
  • Excellent project management skills to lead and influence multiple cross-functional stakeholders to meet project objectives and deadlines
  • Ability to build, maintain, and manage close working relationships across a variety of departments and levels
  • Strong quantitative analytical ability and excellent written and oral communication skills

Even better if you have, but not necessary:

  • MBA or Product Marketing Alliance certification
  • Experience in the retail industry in any capacity is a strong asset

What’s in it for you?

Come live the Lightspeed experience...

  • Ability to do your job in a truly flexible environment;
  • Genuine career opportunities in a company that’s creating new jobs every day;
  • Work in a team big enough for growth but lean enough to make a real impact.

… and enjoy a range of benefits that’ll keep you happy, healthy, and (not) hungry:

  • Lightspeed RSU program (we are all owners)
  • Unlimited paid time off policy
  • Flexible working policy
  • Immediate access to health insurance
  • Health and wellness benefits
  • Paid leave assistance for new parents
  • Linkedin learning license
  • 1 paid volunteer day annually

At Lightspeed, we carefully consider a wide range of factors when determining compensation, including your skillset, qualifications, experience, and market data. These considerations can cause your compensation to vary. We reasonably expect the base salary for this position to be in the range of $[135,000 to $180,000] USD, depending on the candidate’s location. Additionally, this role may be eligible for discretionary short-term and long-term incentives. Lightspeed also provides a variety of employee benefits including, but not limited to, medical, dental, wellness, life and disability insurance, 401K plan and match, paid parental leave top-up, and paid time off.

Please note that this salary information is solely for candidates hired to perform work within the United States, and refers to the amount Lightspeed is willing to pay at the time of this posting, which may vary depending on the candidate’s actual location. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

To all recruitment agencies: Lightspeed does not accept unsolicited agency resumes. If we have not directly engaged your company in writing to supply candidates for a specific vacancy, Lightspeed will not be responsible for any fees related to unsolicited resumes.

Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier-free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Where to from here?
Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you’re proud to come to every day. For a glimpse into our world check out our career page here.

Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal’s gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.

Who we are:
Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.

Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.
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