Product Marketing Manager - Financial Services
Lightspeed
Hi there! Thanks for stopping by 👋
Are you actively looking for a new opportunity? Or just checking the market? Well… you might just be in the right place!
The Product Marketing team at Lightspeed is seeking a results-oriented Product Marketing Manager to lead growth and lifecycle/customer marketing programs for the Financial Services portfolio, with a focus on Lightspeed Payments and Capital. Reporting to the Global Lead of Product Marketing for Financial Services, this position will: analyze trends in adoption and usage of our Financial Services products to inform and define marketing programs; drive ongoing experimentation and growth efforts to improve funnel performance; and drive the execution of growth/lifecycle marketing programs that support business goals. This position will also focus on, in collaboration with our Product teams, optimizing the onboarding experience for new merchants onto Lightspeed Payments and Capital.
To be successful, this role will: build relationships throughout the organization; interact with diverse stakeholders such as product, marketing, sales, customer service, partnerships and others in order to help accelerate the launch and lifecycle management of key Payment and Capital features across all relevant products; initiate and shape new programs and ways of working across teams.
What you’ll be responsible for:
- Become an expert in the Financial Services industry and understand the evolving landscape that helps retailers & restaurateurs be successful.
- Learn the competitive landscape and their key product offerings to inform customer marketing and growth strategies
- Maintain a customer-first mindset to validate and define user personas that can be translated into insights and strategies.
- Responsible for defining customer marketing and growth tactics for key features, across Hospo and Retail audiences
- Conduct data analysis and market research to derive insights & inform plans for improving Payments and Capital adoption.
- Own development and execution of an experimentation roadmap; gather cross-functional buy-in and alignment across teams required to execute against growth strategy
- Contribute to the overall Financial Services Marketing roadmap of marketing initiatives that spans the customer lifecycle, from awareness and consideration through product adoption, onboarding and retention
- Support go-to-market planning and execution of key launches, in partnership with other FinServices Product Marketing Managers.
- Collaborate with regional Integrated Marketing Managers to coordinate rollout of global and region-specific initiatives on the Financial Services growth roadmap
- Developing collaborative relationships with various cross-functional teams, including Marketing, Product Managers, Sales, and production teams of creatives and automation specialists
- Work closely with Content, Design, Marketing Automation, and Product teams to develop creative and compelling content that resonates with our customers
What you need to bring to the team:
- 2-5 years experience working in product marketing, growth or lifecycle marketing, or similar go-to-market experience
- Self-starter attitude with an innate curiosity for uncovering new opportunities and an eagerness to bring them to life
- Previous background in SaaS marketing, preferably with experience in either consumer apps / technologies, early stage startups, or with exposure to small business audiences
- Experience working with product and engineering teams
- Excellent project management skills to lead and influence multiple cross-functional stakeholders to meet project objectives and deadlines
- Ability to build, maintain, and manage close working relationships across a variety of departments and levels
- Strong quantitative analytical ability and excellent written and oral communication skills
- Genuine interest in and curiosity in helping small businesses succeed
Even better if you have, but not necessary:
- MBA or Product Marketing Alliance certification
- Experience in the Financial Services industry in any capacity is a strong asset
What’s in it for you?
Come live the Lightspeed experience...
- Ability to do your job in a truly flexible environment;
- Genuine career opportunities in a company that’s creating new jobs every day;
- Work in a team big enough for growth but lean enough to make a real impact.
… and enjoy a range of benefits that’ll keep you happy, healthy, and (not) hungry:
- Lightspeed RSU program (we are all owners)
- Unlimited paid time off policy
- Flexible working policy
- Immediate access to health insurance
- Health and wellness benefits
- Paid leave assistance for new parents
- Linkedin learning license
- 1 paid volunteer day annually
#LI-AL2
To all recruitment agencies: Lightspeed does not accept unsolicited agency resumes. If we have not directly engaged your company in writing to supply candidates for a specific vacancy, Lightspeed will not be responsible for any fees related to unsolicited resumes.
Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier-free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Where to from here?
Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you’re proud to come to every day. For a glimpse into our world check out our career page here.
Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal’s gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.
Who we are:
Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.