Here at Lower, we believe homeownership is the key to building wealth, and we’re making it easier and more accessible than ever. As a mission-driven fintech, we simplify the home-buying process through cutting-edge technology and a seamless customer experience.

With tens of billions in funded home loans and top ratings on Trustpilot (4.8), Google (4.9), and Zillow (4.9), we’re a leader in the industry. But what truly sets us apart? Our people. Join us and be part of something bigger.

Job Description:

The Recruitment Marketing & Content Manager is responsible for owning and scaling Lower Mortgage’s recruiting marketing strategy. This role tells Lower’s story online and in person, partnering closely with recruiting leadership to attract top Loan Officers and Branch Managers nationwide.

This position serves as the central point of accountability for recruiting marketing, including storytelling, video production, live events, and presentation development. The Recruitment Marketing & Content Manager also leads videographers and the events team, ensuring recruiting remains a primary focus across content and in-person activations.

Location: Columbus, OH (may consider Austin, TX)
Work Type: Hybrid (weekly in office expectations)

Pay Transparency: Lower reasonably expects to offer a salary range of $100,000–$120,000 for this role. Actual compensation will depend on an individual’s experience and alignment with the role.

Key Responsibilities

Recruiting Strategy & Storytelling

• Serve as the primary marketing partner for recruiting leaders.
• Lead the majority of recruiting marketing calls, including preparation, presentations, and follow-ups.
• Develop and maintain compelling recruiting narratives, messaging, and positioning for Lower Mortgage.
• Conduct and coordinate interviews with current and incoming Loan Officers and Branch Managers to capture authentic recruiting stories.
• Translate interviews and insights into scalable recruiting content (video, presentations, social, web).

Video & Content Production

• Manage videographers responsible for capturing recruiting stories, interviews, testimonials, and event content.
• Ensure recruiting video content is on-brand, compliant, and optimized for multi-channel use.
• Oversee post-production workflows to support recruiting campaigns and events.

Events Leadership (Recruiting-Focused)

• Manage the events team, with a primary emphasis on recruiting-driven events.
• Partner with the Event Lead to plan and execute recruiting events, Ascend events, LO Connect activations, regional events, and Elevate.
• Ensure recruiting objectives, messaging, and storytelling are embedded into all relevant events.
• Collaborate with recruiting and sales leadership to align event strategy with hiring priorities.
• Track recruiting outcomes and follow-up strategies tied to events.

Creative & Cross-Functional Management

• Own recruiting marketing creative intake, prioritization, and execution.
• Partner with the creative team to deliver recruiting assets on time and at scale.
• Ensure consistency across recruiting presentations, content, events, and campaigns.
• Maintain alignment with brand guidelines, compliance requirements, and leadership expectations.

Required Skills & Qualifications

Experience & Background

• 6+ years of experience in marketing, recruiting marketing, employer branding, or growth marketing.
• Strong experience within mortgage industry, highly preferred. Real estate or financial services may also be considered
• Proven experience owning storytelling initiatives for recruiting or talent acquisition.
• Experience managing cross-functional teams and external partners (videographers, event teams, creative resources).
• Strong presentation development and executive-level communication skills.
• Experience supporting in-person events, conferences, or large-scale activations.

Core Skills

• Strategic storyteller with the ability to translate complex value propositions into compelling narratives.
• Strong project and people management skills, with the ability to lead videographers and event teams.
• Excellent verbal and written communication skills.
• Highly organized with strong prioritization and follow-through.
• Comfortable operating in a fast-paced, growth-oriented environment.

Marketing & Technical Skills

• Experience with video production workflows (pre-production through post-production).
• Familiarity with social, web, and presentation-based recruiting content.
• Understanding of compliance-driven industries (financial services or similar highly regulated environments preferred).
• Ability to measure and report on recruiting marketing performance and impact.

Personal Attributes

• Collaborative, proactive, and solutions-oriented.
• Confident communicator who can partner effectively with senior leaders.
• Comfortable owning outcomes and driving initiatives forward.
• Passion for building culture, community, and human-centered recruiting stories.

Lower provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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