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Social Media Executive



Marketing & Communications
London, UK
Posted on Thursday, June 20, 2024

Lyst is a global Fashion Tech company and premium shopping app, founded in London in 2010 and catering to over 200M shoppers per year. We offer our customers the largest assortment of premium & luxury fashion items & products in one place, via an assortment of 8.5M+ items from over 17,000 of the world’s leading brands. We are a scale-up business with a current team size of c. 160 people in London, combining an agile mentality with a proven business model and over a decade of experience. This provides a balance between foundations and structure, and autonomy and pace.

At Lyst we obsess over the customer, providing a search & discovery experience which offers inspiration, fulfilment, and personalisation. We believe that fashion is amazing but shopping for fashion often isn’t, and use our technology, data and creativity to bring more joy, greater choice and fewer fails. Our mission is to help fashion shoppers make better decisions and help fashion partners find better audiences as the category-leading destination for every fashion shopper. Lyst has raised over $160m from leading investors including Accel, Balderton, Molten Ventures, Fidelity International, and LVMH.

The social media executive role will be responsible for supporting the Senior Social Media Manager with executing the social media strategy at Lyst, with a focus on TikTok. The position sits within the Brand Marketing team and reports directly to the senior social media manager, but also works cross functionally with the Partnerships and Editorial teams.

The ideal candidate is a creative self-starter, with the ability to ideate and execute content opportunities that help grow brand awareness, maintain social engagement and support the business’ growth.

The right candidate will possess an almost-encyclopaedic fashion knowledge, be highly engaged with the industry and hungry to work across powerful brand moments at Lyst, from The Lyst Index report to editing on the ground during fashion month and beyond.

**Please share a social media portfolio covering some of your recent work. If you are providing a password-protected portfolio, please make sure to include the password with your application**


  • Work alongside Senior Social Media Manager to create and post daily stories, videos and posts, prioritising TikTok and Instagram
  • Utilise multimedia elements such as images, graphics and videos to enhance content effectiveness. This includes the ability to film, edit and post content with tools such as Premiere Pro and Photoshop.
  • Edit and proofread content in collaboration with our copywriting team
  • Liaise with core members of the business on cross-channel activations as well as report on post-campaign analytics
  • Optimise and create content based on organic analytics and opportunities
  • Advise and propose creative ideas based on incoming briefs
  • Be a Lyst brand guardian, ensure all of our content abides by our brand guidelines and tone of voice standards
  • Stay up to date with advances in social media trends and tools