Lyst is a global Fashion Tech company and premium shopping app, founded in London in 2010 and catering to over 200M shoppers per year. We offer our customers the largest assortment of premium & luxury fashion items & products in one place, via an assortment of 8.5M+ items from over 17,000 of the world’s leading brands. We are a scale-up business with a current team size of c.150 people in London, combining an agile mentality with a proven business model and over a decade of experience. This provides a balance between foundations and structure, and autonomy and pace.

At Lyst we obsess over the customer, providing a search & discovery experience which offers inspiration, fulfilment, and personalisation. We believe that fashion is amazing but shopping for fashion often isn’t, and use our technology, data and creativity to bring more joy, greater choice and fewer fails. Our mission is to help fashion shoppers make better decisions and help fashion partners find better audiences as the category-leading destination for every fashion shopper. Lyst has raised over $160m from leading investors including Accel, Balderton, Molten Ventures, Fidelity International, and LVMH.

Customer retention is at the heart of Lyst’s mission to become the world’s number one fashion shopping platform, so we are seeking a Coordinator to drive our CRM activities and support our business goals of engaging and retaining an audience of aspiring fashion lovers. Reporting to the CRM Manager, you will collaborate with a cross-functional team of Engineering and Marketing experts to implement effective messaging strategies and tactics at scale.

As CRM Coordinator, you will be responsible for coordinating & optimising the email and app campaigns for Lyst. Working closely with our Partnership, Brand, Product, Design and Editorial teams, you will be responsible for delivering best-in-class email and app campaigns. You have great attention to detail, are proactive, put the customer first, have a good understanding of digital channels and can analyse key metrics across marketing.

Responsibilities:

• End-to-end execution of global BAU campaigns across email, push and in-app messages
• Develop creative content that drives customer engagement and retention, ensuring alignment with Lyst’s editorial content strategy
• Effectively maintain the email and app content calendar
• Collaborate with teams across Editorial, Design, Product & Partner Success to support and execute cross-functional strategies
• Use data to continually assess and improve campaign performance, ensuring effectiveness across all channels
• Using design system modules, construct email content, sourcing imagery and text, according to the content calendar
• Work with the CRM team to define and configure the user segments and targeting rules for each campaign
• Work with CRM developers to define template requirements
• Ensure campaigns are thoroughly reviewed and approved by relevant stakeholders
• Deliver highly accurate reports on campaign performance
• Support the CRM team in optimising triggered behavioural and lifecycle communications
• Stay in the know on industry insight and trends to fully optimise emails and app messages