Fashion Features Writer

Lyst

Lyst

Marketing & Communications
London, UK
Posted 6+ months ago

Lyst is a global Fashion Tech company and premium shopping app, founded in London in 2010 and catering to over 200M shoppers per year. We offer our customers the largest assortment of premium & luxury fashion items & products in one place, via an assortment of 8.5M+ items from over 17,000 of the world’s leading brands. We are a scale-up business with a current team size of c.150 people in London, combining an agile mentality with a proven business model and over a decade of experience. This provides a balance between foundations and structure, and autonomy and pace.

At Lyst we obsess over the customer, providing a search & discovery experience which offers inspiration, fulfilment, and personalisation. We believe that fashion is amazing but shopping for fashion often isn’t, and use our technology, data and creativity to bring more joy, greater choice and fewer fails. Our mission is to help fashion shoppers make better decisions and help fashion partners find better audiences as the category-leading destination for every fashion shopper. Lyst has raised over $160m from leading investors including Accel, Balderton, Molten Ventures, Fidelity International, and LVMH.

We are looking for a Fashion Features Writer with relevant, commercial copywriting experience to join our Editorial team. This is a great opportunity for someone who wants to build their byline and make a mark in a small but high-performing team, building a unique fashion content offering in an extremely fast-paced environment.

The ideal candidate is a skilled, fashion-literate writer who is both creative and commercial. Building on Lyst’s unique brand positioning in the market, your copy will strengthen and articulate our distinct tone of voice, representing the intelligence and integrity of our brand across all touchpoints. You will also support with our editorial strategy, creative content ideation, and planning. This is an amazing opportunity for a writer to help shape Lyst’s exciting new content strategy, solidify our position as a leading industry voice in the fashion industry, and partner with fashion’s biggest brands.

Responsibilities:

  • Produce 8-10 articles per week, ranging from trend reports to styling advice and in-depth category and brand guides
  • Contribute to regular brainstorming sessions, generating fresh ideas for upcoming content
  • Craft intelligent, concise, and high-quality copy that embodies our distinctive voice and upholds our reputation as a fashion authority
  • Research your subject matter to ensure the quality and accuracy of your copy, deftly incorporating Lyst fashion data insights when required
  • Collaborate with Senior Content Editor to develop and execute our overarching content strategy
  • Work alongside editorial and partnerships teams to balance demands of branded content projects alongside our overall editorial strategy, respecting and incorporating partner feedback where required