Develop and implement comprehensive go-to-market strategies for growth, ensuring alignment with business objectives

Identify and prioritize target markets, segments, and personas based on data and market insights

Create messaging and positioning frameworks to clearly articulate the value proposition to target customers

Manage cross-functional GTM plans, coordinating with Marketing, Sales, Customer Success, Services, Product & Engineering, and Finance to ensure smooth execution and alignment.

Conduct market research to understand customer needs, market trends, and competitive dynamics, and use this information to influence product and marketing strategies.

Develop insights on customer segments, personas, and pain points to refine GTM strategies and ensure product-market fit

Monitor KPIs to track the success of GTM initiatives and optimize strategies based on performance metrics

Act as the program manager for various strategic GTM initiatives, driving alignment and ensuring effective communication and collaboration across teams.

Organize and lead regular cross-functional GTM syncs to review progress, address blockers, and adjust plans as needed.

Build strong relationships with internal stakeholders to foster a culture of collaboration and shared goals

Partner with marketing teams to refine ideal customer profile (ICP) definition, demand generation strategies, customize value proposition and messaging to customers

Partner with Sales and Customer Success teams to ensure they are equipped with the tools, resources, and training needed to communicate product value effectively.

Partner with Marketing and Enablement Team to co-create materials, such as Sales Plays, pitch decks, product briefs, case studies, and objection handling guides, tailored to the needs of the sales team

Establish feedback loops with sales, marketing, customer success and product teams to continuously refine positioning and messaging based on real-world insights

In addition to driving strategic GTM initiatives, the role will initially include hybrid CP ownership for 1–2 customer accounts to build deeper customer context and strengthen execution alignment, with an expected progression into a full-time CP role over time.

Set, track, and report on the KPIs and success metrics for each GTM initiative, identifying areas for optimization

Use data and customer feedback to iterate on strategies and improve product positioning, messaging, and pricing

Regularly present GTM results, insights, and recommendations to senior leadership (SLT), including the Founders

7-10 years total experience with at least 3+ years’ experience in management consulting (MBBs preferred) and/or a strategy role.

Functional experience in the TMT domain (Technology, Media & Telecom).

Is integrated into the SaaS market eco-system stays current on competitive and market trends, and brings those insights to inform business and product strategy.

Demonstrates strong strategic, analytical, and problem-solving skills, and is capable of clearly communicating a long-term vision across the company, investors, and customers.

Possesses the maturity, and capability to interact and influence across multiple levels of a global matrixed organization.

Exhibits a strong executive presence demonstrating consistent leadership behaviors and team management skills with the ability to structure, manage, and coordinate multiple complex cross-functional projects.

Must be disciplined and comfortable working with limited direction, usually within a complex and often ambiguous environment, to drive rigorous, fact-based recommendations to executives.

Ability to work independently with Functional leaders and CXOs within Mindtickle, and engage with Customers on strategic topics as needed

MBA from a Tier-1 institution

Experience in CEOs Office/ founders office or Strategy & Operations in a Tech Startup

Experience in at least one function of a SaaS business, e.g. product development, sales, demand generation, etc.