Group Company:

Designation: Senior Manager (SM_MGL_EF_EM_G6_Mkt)

Office Location:

Years of experience: 6 to 8

Salary Range: INR to (Annual)

Position description:

Description

Role Objective

Candidate will be responsible for managing end to end marketing activities for Moglix that includes devising & implementing the overall marketing strategy, Enterprise & Product marketing including campaigns, events, collaterals & digital marketing, Corporate communication, PR, Employer branding & Industry analysis.

Key Stakeholders

Internal

With: Category, Product –Tech engineering , Sales Team. Finance, Technology & HR

Purpose: With an aim of better coordination of work and execution of requirements. For managing various stakeholders

External

With: Agencies, Google & other equivalent

Purpose: To position strong brand in the market

Primary Responsibilities:

• Drive the execution of the Enterprise marketing plan that enables us to deliver on aggressive business performance goals for our B2B business and SAAS
• Responsible for design and execution of marketing campaigns: customer segmentation; campaign planning, development and implementation; and tracking results and completing analyses to generate insigh
• Oversee digital marketing resources: keyword selection and performance; conversion rate; landing pages; and outbound email campaigns
• Proactively interact cross-functionally with Sales, Business Development, Engineering, and Tech Support
• Corporate Communication & PR - Press announcements, Authored articles, Award entries & Industry stories
• Write sales support materials and define content for graphic communications Enterprise Marketing
• Developing collaterals for sales enablement – videos/case study/brochure/website changes/corporate deck
• Emailers/Newsletters/Social media posts/Employer branding collaterals
• Product Marketing
• Managing events for speaking opportunity
• Managing relationships with industry associations
• Running Social media campaigns. Managing SEO of the website
• Exploring brand opportunities for sponsorships
• Employer Branding & Communication
• Industry Analysis

Additional Responsibilities:

Reporting Team

• Reporting Designation: Director (Dir_MGL_EF_EM_G8_Mgmt)
• Reporting Department: Enterprise Marketing (MGL_EF_EM)
  

Educational qualifications preferred

• Category: Bachelor's Degree, Master's Degree
  
• Field specialization:
• Degree: Bachelor of Technology - BTech, Master of Business Administration - MBA
  
• Academic score:
• Institution tier: Tier 1

Required Certification/s:

Required Training/s:

Required work experience

• Industry:
• Role:
• Years of experience: to

Key Performance Indicators:

Required Competencies:

Required Knowledge:

Required Skills:

· Understanding of B2B Technical Content writing

· Creativity with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

· Understanding of various online marketing channels (Like – Ad words, Facebook Ads, LinkedIn ads, Twitter ads, email, SEM, contextual, affiliate, etc.)

· Excellent communication & analytical skills

· Responsible self-starter, innovative thinker & comfortable in a metrics-driven business environment

Required abilities

• Physical:
• Other:

Work Environment Details:

Specific requirements

• Travel:
• Vehicle:
• Work Permit:

Other details

• Pay Rate:
• Contract Types:
• Time Constraints:
• Compliance Related:
• Union Affiliation: