Be a part of it. Join the #AccelFamily

Associate Director Digital Marketing



Marketing & Communications
Bengaluru, Karnataka, India
Posted on Tuesday, June 11, 2024

Moneyview is in the online/instant personal loan space, catering to underserved segments providing loans of up to Rs.5 Lakhs through a completely digital platform. Our unique IP assesses creditworthiness using multiple data sources and does not only rely on the bureau score, thus offering better approval rates and loan amounts. Our easy-to-use App makes the documentation process simple, providing the loan offer in less than 2 mins and disbursal within 24hrs! The company has two products: moneyview loans and Personal Finance manager. Our app has over 10M+ downloads and is one of the few highest-rated apps in the category with 4.5 ratings. moneyview is more than 8yrs old & is funded by marquee investors including Tiger Global, Accel, and Ribbit Capital. We provide loans in partnership with NBFCs and Banks. Money view is also a founding member of DLAI - Digital Lenders Association of India - a widely recognized body for Fintech companies in India.

What you will do:

  • Build, plan and implement a comprehensive digital marketing strategy aligned with the company's overall goals and objectives.
  • Plan and execute digital marketing campaigns across performance and SEO channels.
  • Collect and analyze data from various digital marketing channels to measure the effectiveness of campaigns, identify trends, and make data-driven decisions for optimization.
  • Work closely with other pods & departments, such as product, tech, data and creative teams, to ensure digital marketing efforts are aligned with overall business objectives.
  • Manage the digital marketing budget, allocating resources effectively, and forecasting future spending based on campaign goals and expected return on investment (ROI).
  • Evaluate and manage relationships with external vendors, agencies, and technology providers to ensure effective execution of digital marketing initiatives.
  • Prepare regular reports and presentations to communicate digital marketing performance, key findings, and recommendations to senior management and stakeholders.
  • Lead and manage a team of digital marketing professionals, overseeing their work, providing guidance, and ensuring projects are executed effectively and on time.
  • Continuously monitor industry trends, emerging technologies, and best practices in digital marketing to stay ahead of the competition and suggest innovative strategies.


  • Minimum 8 years of experience in digital marketing, managing performance, SEO and creative teams, developing and implementing digital marketing strategies.
  • Experienced in recruiting, developing, and managing a team of digital marketers.
  • In depth knowledge of various digital marketing channels, including paid advertising channels, affiliate and programmatic, search engine optimization (SEO) and analytics.
  • Experience working with digital agencies
  • Strong analytical skills and proficient in using tools like Appsflyer, mFilterit and other marketing analytics platforms & tools.
  • Strong leadership & management skills.
  • Strong communication and collaboration skills.