About the Role

We are looking for a results-driven iOS Campaigns Manager with proven experience in scaling

iOS apps across paid channels. The ideal candidate will have a strong grasp of SKAdNetwork

(SKAN), iOS attribution models, and creative strategies, along with the analytical skills to turn

campaign data into actionable growth strategies.

Key Responsibilities

● Plan, execute, and scale performance marketing campaigns for iOS apps across Meta,

Google App Campaigns, and Apple Search Ads (ASA) and other self serve

platforms.

● Optimize campaigns to maximize ROI, leveraging SKAN data and postbacks for

accurate measurement and attribution.

● Collaborate with design and creative teams to develop high-performing ad creatives

based on insights and market trends.

● Build and execute data-driven user acquisition strategies to hit growth and retention

KPIs.

● Analyze performance metrics (CPI, ROAS, CAC, etc.) and provide actionable insights for

continuous optimization.

● Conduct competitor and market research to identify new opportunities and emerging

trends in iOS app marketing.

● Implement and test audience segmentation, bidding strategies, experiments, custom

product pages (CPP) and value-based optimisation.

Requirements

● 2–3 years of hands-on experience managing iOS performance campaigns across

Google, Meta, and ASA.

● Strong knowledge of SKAdNetwork, privacy thresholds, conversion value mapping, and

iOS attribution challenges.

● Proficiency in campaign setup, optimisation, and scaling strategies for iOS apps.

● Strong analytical skills with the ability to interpret complex datasets and make data-

backed decisions.

● Good understanding of creative strategy, ad formats, and audience psychology.

● Experience with mobile MMPs (AppsFlyer, Adjust, Singular, etc.) and app analytics

tools.

● Excellent communication and collaboration skills to work across marketing, product, and

design teams.

● Good understanding of conversion events, firebase, MMP events.

Good to have

● Experience with influencer or organic growth strategies for iOS apps.

● Knowledge of A/B testing frameworks for creatives and campaign experiments.

● Understanding of customer persona, sentiments for Tier I, II and III in India.