Channel Marketing Manager - APAC
Netskope
About Netskope
Today, there's more data and users outside the enterprise than inside, causing the network perimeter as we know it to dissolve. We realized a new perimeter was needed, one that is built in the cloud and follows and protects data wherever it goes, so we started Netskope to redefine Cloud, Network and Data Security.
Since 2012, we have built the market-leading cloud security company and an award-winning culture powered by hundreds of employees spread across offices in Santa Clara, St. Louis, Bangalore, London, Paris, Melbourne, Taipei, and Tokyo. Our core values are openness, honesty, and transparency, and we purposely developed our open desk layouts and large meeting spaces to support and promote partnerships, collaboration, and teamwork. From catered lunches and office celebrations to employee recognition events and social professional groups such as the Awesome Women of Netskope (AWON), we strive to keep work fun, supportive and interactive. Visit us at Netskope Careers. Please follow us on LinkedIn and Twitter@Netskope.
About the role:
Netskope is looking for an experienced channel marketing professional to drive our partner marketing program in the Asia Pacific region. Reporting to the Marketing Director, Asia Pacific & Japan, the Snr. Channel Marketing Manager will primarily drive demand generation programs in collaboration with our top-tier distributors and tech alliance partners.
Responsibilities
- Own and manage the co-marketing plan and budget for key value-added distributors and technology alliance partners across Asia Pacific territories.
- Drive demand generation campaigns in collaboration with distributors or focus-partner marketing teams. These campaigns could include, but not limited to:
- Online events
- Email and content campaigns
- Digital campaigns, including search or social tactics
- Joint-branded content creation
- Incentive programs
- Partner enablement
- Manage both to-partner (25%) and through-partner (75%) campaigns in support of channel business plans.
- Manage the allocation and performance of joint marketing funds.
- Adaptation of global partner marketing programs and (English language) communications for APAC partners.
- Track and report on campaign effectiveness, using agreed metrics in Salesforce.com
Skills
- 7+ years B2B marketing experience, with substantial experience working with distributors and partner marketing ecosystems.
- Experience working across geographies and time zones in the Asia-Pacific region.
- Strong consultation and stakeholder management capabilities.
- Demonstrable expertise in campaign management and campaign reporting with Salesforce.com
- Ability to manage and execute a variety of marketing program modes and activity types
- Management of and oversight of partner joint marketing budgets.
Desirable
- Demonstrated autonomy and proficiency at remote-working. Willing and able to work in virtual teams utilising videoconferencing technology.
- Flexibility to make early or late meetings to connect with colleagues in many time zones, as required. Flexibility is mutual!
Netskope is committed to implementing equal employment opportunities for all employees and applicants for employment. Netskope does not discriminate in employment opportunities or practices based on religion, race, color, sex, marital or veteran statues, age, national origin, ancestry, physical or mental disability, medical condition, sexual orientation, gender identity/expression, genetic information, pregnancy (including childbirth, lactation and related medical conditions), or any other characteristic protected by the laws or regulations of any jurisdiction in which we operate.
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