Job Title: CRM Specialist

Job Description:

We are seeking a talented CRM Specialist to join our Growth Marketing team. The ideal candidate will have a strong background in CRM/CLM operations, with expertise in tools such as Clevertap, Moengage, Gupshup, and similar platforms. The candidate must also possess advanced skills in WhatsApp and Email marketing.

Responsibilities:

• Utilize tools such as Clevertap, Gupshup, etc., to execute customer growth / retention campaigns on our key channels; WhatsApp, SMS, Push Notifications, and Emails.
• Work closely with the Growth Marketing team to understand campaign objectives and audience segmentation.
• Set up and monitor automated journey campaigns to ensure timely delivery and optimal performance.
• Analyze campaign performance metrics and generate monthly/weekly reports to track KPIs.
• Continuously optimize campaigns based on performance data and industry best practices.
• Collaborate with cross-functional teams to ensure seamless execution of CRM initiatives.
• Stay updated on emerging trends and technologies in CRM and marketing automation.
  
  

Requirements:

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum of 2 years of experience in CRM operations.
• Proven track record of working with retention tools such as Clevertap, Moengage, etc.
• Expertise in WhatsApp and Email marketing.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent communication and interpersonal skills.
• Detail-oriented with the ability to manage multiple projects simultaneously.
• Experience with A/B testing methodologies.
• Familiarity with HTML/CSS for email template customization.
• Knowledge of CRM integrations with other marketing platforms
• Certification in CRM or marketing automation tools is a plus.