Key Responsibilities

Social media is a pivotal channel for Niyo in its journey of driving travel banking solutions in India and plays a key role in driving brand salience, consumer affinity and aspiration.

You will be responsible for creating engaging content across different social media platforms and driving end to end social media objectives of Niyo. You will focus on increasing brand salience, awareness, and engagement through the effective and innovative use of social media outlets, creation of compelling content and innovating with formats. The role is tasked with several key duties, such as:

• Own the entire content creation charter for social media channels - these content will have to be developed in house
• Create original, high-quality content for posts, tweets, videos, and other social media formats independently
• Building brand Niyo on social platforms - develop strategy / vision, persona, tonality, etc and execute with rigour and precision
• Drive high engagement and develop strong communities on social media platforms through big ideas, daily content, innovation, and integrated campaigns
• End to end ownership of concept and creative development - ability to generate ideas, own the creation and execute the same
• Working with cross functional teams to develop social media campaigns around different aspects such as product, financial education, technology, market news, employer / talent branding, etc
• Develop a strong social content playbook which defines the entire roadmap for social media
• Setting and owning strong key performance indicators (KPIs) for social media campaigns and tracking them with rigour
  
  

Preferred Skill Sets And Qualifications

• At least 3 to 5 years of experience in end to end of creation of compelling content for social media channels such as Instagram, Youtube, LinkedIn, etc
• Creative thinker and ability to generate impactful ideas - a must for this role
• Experience in building, defining, and executing social media campaigns
• Experience in setting up and scaling social platforms for brands – planning, strategy, and execution
• Hands on experience in social content management, creation of relevant content and planning of social content calendar
• Ability to identify long term opportunities and new trends in social media behaviour
• Ability to work in a fast-paced environment and with multiple stakeholders across teams