Be a part of it. Join the #AccelFamily

Website Content Writer



Marketing & Communications
Sydney, NSW, Australia
Posted on Tuesday, May 14, 2024

Job Description

Hi. We’re OFX, a global provider of online, international payment services. We solve the complexity of moving money and enable better decisions. Headquartered in Sydney with offices worldwide, we’re a customer-focused business that is all about inspiring customer confidence.

At OFX, you’ll have the opportunity to reach beyond your role and function across disciplines. Make use of your diverse skill set at a business that values your expertise and turn your potential into reality.

Purpose of your role

If you love writing and know your way around websites, content, and SEO, we want you on our team! Join us at OFX, where we're expanding and need someone motivated to come aboard.

We're undergoing a transformative journey, refocusing our website to better cater to B2B needs. In this pivotal role, you'll be crafting content that places clients at the forefront, delivering not just information but meaningful, actionable insights. Your writing will be instrumental in driving new client growth, serving as a guiding force in our evolution. Moreover, you won't be working in isolation. As part of this exciting change, we're revamping our user experience (UX), enhancing our user interface (UI), and introducing new products to complement your compelling content. Together, these elements will form a cohesive ecosystem designed to elevate our B2B offerings and provide value to our clients.

Your main goal is to create captivating content that attracts customers to the OFX acquisition funnel consistently. We need someone with a proactive and eager attitude who's ready to dive in and make an impact from day one.

What you do

Write great content.

  • Copy writing for the website, ensuring it aligns with brand identity, content standards, and SEO best practices through editing, proofreading, and publication.
  • Produce SEO-driven product pages, use case pages, blogs and case studies to enhance online visibility. Conduct audits of current content to assess its relevance, adherence to brand tone, accuracy, and SEO effectiveness.
  • Identify and fill website content gaps using a customer-centric approach, leveraging insights from data to prioritise and execute tasks efficiently.
  • Collaborate with regional partners to grasp cultural nuances and tailor content strategies accordingly across the countries we serve.

Make complex simple and simple compelling.

  • Simplify complex information effectively, a crucial aspect of this role.
  • Foster curiosity by actively seeking insights throughout the organization, ensuring accurate representation of OFX products with a deep understanding of their intricacies.

SEO optimisation.

  • Enhance new and current website content for optimal SEO performance.
  • Boost traffic through strategic website initiatives, guided by an SEO-focused approach.
  • Analyse performance metrics to extract actionable insights for continual improvement.
  • Maintain content integrity by monitoring accuracy, consistency, and relevance within the market.

Team player.

  • Excel as a communicator, adept at rallying others to join you on the journey.
  • As a pivotal member of the website squad within the digital, website, and data team, collaborate closely with web producers, SEO specialists, and regional marketing teams daily.
  • Contribute to operational rhythms and governance processes, providing vital support to the marketing team and the broader business by showcasing the pivotal role of content in driving business outcomes.
  • Liaise with internal legal teams to ensure content complies with legal requirements.
  • Partner with internal product teams to ensure accurately reflects our offerings.
  • Collaborate with the brand and content team to ensure adherence to guidelines and alignment with our content strategy.


What you bring

Work Experience, Competencies, Skills & Requirements

  • 3 - 5 years’ experience in website writing roles, B2B content writing is highly desirable
  • Strong SEO understanding and experience
  • Successful track record in working cross functionally & building effective working relationships
  • Have a passion for working collaboratively with team members to develop win-win-win situations for our business, employees and customers
  • Hands-on writer with a track record of delivering
  • Strong verbal and written communications skills
  • Energetic, with ability to work in fast-moving and fluid environment
  • Team player who can work effectively alongside other departments where there are mutual dependencies

Qualities Of The Person We’re After

  • Great work flexibility and culture - collaborative, high performing and positive
  • Create a legacy - this is creating and shaping something new!
  • High energy, passionate, and results focused while being a true customer advocate
  • Strong relationship builder, great communicator and influencer.
  • Positive team player who is motivated by being part of and succeeding as a team
  • Flexible, open and good at working with a broad range of people
  • Self-starter with plenty of initiative and drive

    Additional Information

    What it's like working at OFX

    We’re OFXers because we want to make a difference. We see challenges as opportunities and we’re not afraid to roll up our sleeves to get stuff done. We’re committed to making things easier for our clients, pushing boundaries and continuing to move with the times so that we can continue to inspire confidence every day and through every transaction.

    We operate as one team, cross-functionally and globally, to drive outcomes that deliver excellence for our customers. We're curious self-starters who love learning and sharing our knowledge with others. We embrace change and use our initiative and resilience to overcome challenges.

    • Always keep learning. We offer a wide range of learning and career development opportunities to help every OFXer build their capacity and career, with leadership training, secondments, internal mobility and access to a large library of online learning.
    • Make a difference. Through our Make a Difference program, we encourage OFXers to give back to causes and communities that are important to them. We celebrate this with an annual volunteer day, which OFXers can use together or individually, as well as matched giving and the opportunity to nominate charity of choice every quarter.
    • Reward and recognition. We recognise a job well done. OFXers are encouraged to celebrate their peers’ effort, technical expertise or support through a range of global and regional channels and awards, including quarterly and annual awards, milestones and shout outs.
    • Showing our social side. Our Good Vibes employee-led committees around the globe organize events to help keep our employees engaged inside and outside the office. Whether it’s a wellbeing activity, end of year celebration, or a monthly team get-together, our team wants you to feel welcome!
    • Benefits that mean something. We offer a range of fantastic benefits, including, primary and secondary gender neutral carer parental leave (16 weeks) or birthday leave, you'll feel well-supported at OFX.
    • A great work environment. Enjoy work-life balance and flexibility with our hybrid work model, in an inclusive, diverse and non-hierarchal culture.

    At OFX, we are committed to fostering a diverse, inclusive and accessible workplace where we value, respect, and encourage our people to be their authentic selves. With an employee base as diverse as the clients we serve, we know that fostering an inclusive workplace is fundamental to our continued success. If you require accommodation for any portion of the recruitment and hiring process, please email us at [email protected].

    We encourage you to apply if this role aligns with your career aspirations.