Be a part of it. Join the #AccelFamily

Digital Marketing Specialist



Marketing & Communications
San Francisco, CA, USA
Posted on Thursday, May 2, 2024

PagerDuty empowers teams of all kinds to do the critical work that moves business forward through the PagerDuty Operations Cloud.

Visit our careers site to explore life at PagerDuty, discover opportunities, and sign-up for job alerts!

Digital Marketing Specialist

Currently, we are looking for candidates in the San Francisco Bay Area or Greater Toronto area.

Why We Need You

PagerDuty seeks a dynamic Digital Marketing Specialist to support our customer acquisition activations across Paid Media Channels. As an integral Global Demand Generation and Growth team member, you will support our go-to-market efforts, including executing end-to-end paid marketing campaigns, optimizing ad platform performance, crafting insightful dashboards, and delivering impactful insights to internal stakeholders. Your role will be pivotal in driving PagerDuty's efficient scaling and propelling our acquisition funnel toward our $1B revenue goal.

You're an experienced navigator of digital channels and tactics and can autonomously manage ad platforms effectively. You have a knack for building successful relationships with external vendors to launch campaigns and achieve our goals. Your expertise extends beyond execution—you excel in data organization and visualization, trend extraction, and process automation. Working smarter is your motto.

With a natural inclination towards organization and a collaborative spirit, you effortlessly support the team with project management and stakeholder communication.

Key Responsibilities - How You Impact Our Vision

  • Act in a multidisciplinary role supporting awareness and demand channels, collaborating closely with Performance Marketing Managers on channel and project management. This includes streamlining workflows and ensuring timely deliverables encompassing account setup, research, cross-functional coordination and alignment, experimentation, analysis, and campaign execution.
  • Identify opportunities for process automation with our leads and implement solutions to reduce manual toil, enhancing team productivity and efficiency
  • Build and maintain team dashboards and reports that are scalable for the team to review and quickly identify trends, opportunities, and outliers
  • Monitor and analyze key metrics and trends in-depth to gauge program effectiveness, consistently refining strategies for optimal ROI. This includes comprehensive campaign audits to seek out new avenues of untapped opportunities
  • Foster collaboration with other teams such as Marketing Technology, Procurement, SEO, Brand, Web, and Analytics to glean actionable insights, drive optimizations, and surface opportunities for synergy
  • Strong awareness of the digital marketing ecosystem and understanding of which channels and tactics work the best for each objective
  • Meticulous attention to detail, with a penchant for building scalable processes and workflows
  • Comfortable delving into big data, adept at extracting trends and crafting compelling narratives, and ultimately understanding marketing attribution and tracking setup to measure success
  • Cross-functional solid communication with stakeholders from marketing operations, creative, finance, and web teams
  • Able to develop and manage agile tests for conversion rate optimization (CRO) and continuous learning
  • Thrives in fast-paced environments, exhibiting self-starting tendencies and a proactive approach to problem-solving, does not shy away from taking calculated risks
  • You're on top of the latest updates and pilots of the ad platforms and in touch with what's going on in the industry

Basic Qualifications

  • 3 years of multi-channel campaign management expertise, including LinkedIn, Meta, Google, and Microsoft Ads, with an expert grasp of paid channel platforms & capabilities.
  • 2 years of direct partner buying, negotiation, and 3rd party vendor management experience
  • 2+ years experience with the following analytical tools and platforms such as Tableau, Looker, Periscope, GA4
  • 2+ years of project management experience from inception, execution, and data analysis
  • 2+ years of B2B experience in mid-size or enterprise organization

Preferred Qualifications

  • 2 years of experience with SaaS, understands how to market to developers or technical audiences
  • 1 year of experience in ABM tools like Demandbase, 6Sense
  • 1 year of experience in Salesforce
  • Experience with Excel shortcuts, macros, and SQL knowledge - you might be a data scientist at heart!
  • You have direct conversion-rate optimization experience focused on optimizing creatives and/or landing pages.

The base salary range for this position is 84,000 - 130,000 USD. This role may also be eligible for bonus, commission, equity, and/or benefits.

Our base salary ranges are determined by role, level, and location. The range, which is subject to change based on primary work location, reflects the minimum and maximum base salary we expect to pay newly hired employees for the position. Within the range, we determine pay for an individual based on a number of factors including market location, job-related knowledge, skills/competencies and experience.

Your recruiter can share more about the specific offerings for this role, as well as the salary range for your primary work location during the hiring process.

Not sure if you qualify?

Apply anyway! We extend opportunities to a broad array of candidates, including those with diverse workplace experiences and backgrounds. Whether you're new to the corporate world, returning to work after a gap in employment, or simply looking to take the next step in your career path, we are excited to connect with you.

Where we work

PagerDuty currently has offices in Atlanta, Lisbon, London, San Francisco, Santiago, Sydney, Tokyo, and Toronto. We offer a hybrid, flexible workplace. We also provide ample opportunities for in-person and virtual connection, like team offsites and volunteering events.

How we work

Our values are deeply embedded in how we operate and the people we bring on board. You will see our values ingrained in how we support our customers, collaborate with our colleagues, develop our products and foster an inclusive and empathetic work culture.

  • Champion the Customer | Put users first to design great products and experiences.
  • Run Together | Build strong teams that amplify our impact on users.
  • Take the Lead | Disrupt and invent to be the first choice for users.
  • Ack + Own | Take ownership and action to deliver more efficiently to users.
  • Bring Your Self | Bring your best self to build empathy and trust with users.

What we offer

One way we ensure our employees are inspired to do their best is through a comprehensive total rewards approach that supports them and their loved ones. As a global organization, our programs are competitive with industry standards and aligned with local laws and regulations. Learn more, including country-specific offerings, on our benefits site.

Your package may include:

  • Competitive salary
  • Comprehensive benefits package from day one
  • Flexible work arrangements
  • Company equity*
  • ESPP (Employee Stock Purchase Program)*
  • Retirement or pension plan
  • Paid parental leave - up to 22 weeks for pregnant parent, up to 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)*
  • Generous paid vacation time
  • Paid holidays and sick leave
  • Dutonian Wellness Days - scheduled company-wide paid days off in addition to PTO
  • HibernationDuty - an annual company paid week off when everyone at PagerDuty, with the exception of a small, coverage crew, is asked to take a much needed break to truly disconnect and recharge
  • Paid volunteer time off - 20 hours per year
  • Company-wide hack weeks
  • Mental wellness programs

*Eligibility may vary by role, region, and tenure

About PagerDuty

PagerDuty, Inc. (NYSE:PD) is a global leader in digital operations management. The PagerDuty Operations Cloud revolutionizes how critical work gets done, and powers the agility that drives digital transformation. Customers rely on the PagerDuty Operations Cloud to compress costs, accelerate productivity, win revenue, sustain seamless digital experiences, and earn customer trust. More than half of the Fortune 500 and more than two thirds of the Fortune 100 trust PagerDuty including Cisco, Cox Automotive, DoorDash, Electronic Arts, Genentech, Shopify, Zoom and more.

Led by CEO Jennifer Tejada, PagerDuty’s Board of Directors is 50% female and 62% URP representation. We strive to build a more equitable world by investing 1% each of company equity, product, and employee volunteer time.

PagerDuty is Great Place to Work-certified™, a Fortune Best Workplace for Millennials, a Fortune Best Medium Workplace, a Fortune Best Workplace in Technology, and a top rated product on TrustRadius and G2.

Go behind-the-scenes on our careers site and @pagerduty on Instagram.

Additional Information

PagerDuty is committed to creating a diverse environment and is an equal opportunity employer. PagerDuty does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status.

PagerDuty is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. Should you require accommodation, please email [email protected] and we will work with you to meet your accessibility needs.

PagerDuty uses the E-Verify employment verification program.