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Senior Product Marketing Manager

PayFit

PayFit

Marketing & Communications, Product
Remote
Posted on Thursday, June 27, 2024
Get to know us
Do you want to help us shape what the future of work will look like and how it will best embrace our life's aspirations? If this sounds like a journey you want to embark on, we may have the right role for you!
PayFit is an intuitive cloud-based payroll and employee management solution designed specifically for SMBs. Since 2015, we have set ourselves a mission to simplify payroll for SMBs and enable employers and employees to grow together. We are a European company operating from 3 main countries (France, Spain, and the UK) where we are supporting over 10,000 clients.
Creating a fulfilling work environment and culture is also a core mission at PayFit, and our day-to-day work philosophy is reflected in our four values:
Care
We genuinely care for others whoever they are, whatever they think.
Excellence
We aim to improve and achieve better results every day.
Humility
Staying humble and exchanging transparent feedback helps us to grow and improve.
Passion
We are the architects of PayFit's success.
A key part of our culture, and essential for our success, is also improving the diversity of our teams and building an inclusive culture where you can be yourself at work.
This is why our recruitment focuses on the skills you demonstrate, and not only on your academic background or previous professional experiences. At PayFit we understand that you can gain applicable skills through a variety of life experiences and we are interested in knowing them, too.
Location :
The position is based in France.
Position Overview:
The Senior Product Marketing Manager will be responsible for developing and executing comprehensive product marketing strategies that drive our products' awareness, activation, and adoption.
You must have a strong product marketing background and experience contributing to the entire product lifecycle: from running market analysis and partnering with product teams on discoveries to designing and leading go-to-market strategies across multiple teams and countries.
You will directly lead or supervise all product launches across PayFit (either internal/external), and lead the synchronization of both product and marketing activities to prepare the market and amplify product launches to maximize adoption.
You will also be leading the charge on competition matters, to ensure we always have an excellent understanding of competitors’ activities and implications for PayFit teams.
You will be a member of the Product Marketing team, reporting to the Director, and collaborating with product, sales, customer support, marketing and legal teams daily.
Key Responsibilities:
- Conduct market research to understand market trends & competitive landscape
- Design go-to-market strategies on a subset of new and existing products
- Lead all aspects of the product go-to-market: planning, execution and follow-ups
- Own and improve PayFit go-to-market playbook & processes
- Define/refine associated positioning, messaging, and value propositions
- Collaborate with sales teams to develop training materials (or directly run training) and support sales efforts. Be the main point of contact for Sales
- Partner with sales to improve the feedback loop mechanisms (customers, internal teams, etc) to feed the teams with compelling insights (pricing, packaging, offerings, etc)
- Partner with product teams to design the product calendar (e.g timeline, thematics, etc) and related comms (ex. newsletters, product keynote, etc)
- Responsible for sales, marketing, and overall non-product & tech teams, being always up to date on the latest product updates to build/adjust plans accordingly
- Collaborate with the content team to produce high-quality Marketing assets and then measure effectiveness
Qualifications:
- 5+ years of experience in product marketing, preferably in a Saas
- Ability to work effectively in a fast-paced, dynamic environment
- Proven track record of successfully launching and promoting products
- Strong analytical skills and ability to understand market and customer data
- Excellent written and verbal communication skills
- Experience working with cross-functional teams and managing multiple stakeholders
- Strong project management skills
- Proficiency in marketing tools and CRM systems (e.g., HubSpot, Salesforce)
1️⃣ Interview with a recruiter - 45mn
2️⃣ Interview with the hiring manager (PMM Director) - 45mn
3️⃣ Interview with members of the Product Marketing team - 45mn
4️⃣ Short meeting with Emmanuelle (CMO) - 15mn
What we offer
Flexibility: We believe it is key to produce your best work and to be fulfilled. We therefore offer the possibility to work away from our main offices, within France/UK/Spain; as well as abroad for a defined period. Further requirements may apply depending on the role and your overall experience.
Learning & Development: In PayFit we have a great learning platform where you can learn new skills every day with the support of our company. We also have English language courses to improve your business communication vocabulary and get to the next level.
Career Development: We want you to progress and be free to choose which direction you want to grow. There are also opportunities for internal moves.
Health promotion: A Gym at our Paris office and a GymLib subscription with preferrential rate. 4 paid sessions with a mental health practitioner and online support with Moka.Care.
Health insurance: Mutuelle Henner (60% covered by PayFit).
Transportation: 50% covered for your public transportation card for those living within Ile de France. A budget to travel to the office for those who live outside of it.
Meals: A restaurant card with our partner Swile ( 9€ per workday).
Home office budget: 150€ per year to help you get set up in the best conditions. A MacBook is our standard working tool.
Parental support: 20 weeks maternity leave covered by PayFit and 4 weeks leave for the second parent.
Time off: 25 days of holidays + RTT days (depending on the contract).
Disability Inclusion: All of our positions are open to any person living with a disability. To guarantee equal treatment and opportunities, we will take, based on individual needs, appropriate measures to adapt the work conditions of PayFiters with disabilities, and if needed also during the recruitment process. Please let us know what you need and we will do our best to accommodate!