Demand Generation Manager
Propeller
Sales & Business Development
Denver, CO, USA
Posted on Dec 13, 2024
Propeller is on a mission to take the guesswork out of moving dirt - reducing wasted fuel, time, and money. We do this through the power of maps.
Our customers use Propeller’s integrated hardware and software products to capture accurate 3D versions of their worksites using drones. With over 50,000 worksites worldwide using Propeller’s smart survey technology, we empower project teams to map, measure, and manage site activity.
Propeller empowers everyone to approach, own, and solve problems creatively. We’re data nerds who care about impact, honesty, and each other. We take pride in being a great place to work. We are proud to be recipients of BI Group's Excellence in Customer Experience award and Inspiring Workplaces of Australasia, being recognized as a Fast Company and BuiltIn Best Place to Work. You can learn more about us on Glassdoor.
- Department
- Marketing
- Employment Type
- Full Time
- Location
- Denver, CO
- Workplace type
- Hybrid
- Compensation
- $90,000 - $105,000 / year
- Reporting To
- Amanda Smith, Director of Demand Generation
Your Mission
As a Demand Generation Manager, you will play a crucial role in driving customer acquisition, engagement, and attraction across multiple channels. You will focus on experimenting with and optimizing marketing strategies to unlock revenue opportunities and executing the pieces that bring this to life. This role requires a balance of creative and analytical thinking, as well as a deep understanding of marketing tactics.
Key Responsibilities:
Global Marketing Campaigns
Global Marketing Campaigns
- Create and run global marketing campaigns to boost Sales Qualified Leads (SQLs), Marketing Qualified Leads (MQLs), new contacts, and website visitors.
- Manage programmatic campaigns with minimal supervision, including target account marketing, strategic ad placements, events, and email marketing.
- Handle budgets based on campaign performance.
- Plan strategically, analyze deeply, and continuously improve campaign results.
- Optimize campaigns for better performance and return on investment (ROI).
- Work with product, sales, and regional marketing teams to align and strengthen acquisition efforts.
- Analyze data to spot trends and make informed decisions about campaign adjustments.
- Support lead nurturing efforts through various marketing strategies, including advertising and campaign optimization.
- Conduct A/B tests to improve conversion rates throughout the customer journey.
- Collaborate with Regional Marketers on campaign planning and optimizations.
Webinars and Online Events
- Organize and host webinars to showcase our ad tech software and attract potential users.
- Lead the creative process, set agendas, and refine content for webinars.
- Find creative ways to share and repurpose webinar content across different platforms.
- Continuously improve pre- and post-event experiences.
- Keep up with trends in webinars and online events.
Best Practices
- Monitor key metrics for demand generation and provide actionable insights to enhance performance.
- Stay updated on marketing trends, tools, and best practices.
- Ensure our marketing presence across platforms like HubSpot, CODA, Enable.us, Wistia/YouTube, and Google Drive is aligned and clear.
Some KPIs you’ll be responsible for:
- Demand Gen Marketing: revenue, ROAS, entrances to free trial, lead velocity through funnel, campaign deal attribution, traffic, net new contacts, MQLs, SQLs.
- Webinars: Net new contacts, Marketing qualified leads (MQLs), Sales Qualified leads (SQLs), email marketing, landing page metrics, registration and attendance numbers, attendance satisfaction, lead velocity through the funnel.
Learn more about your future team HERE!
This is a hybrid position that requires 1 day in the office per week, on average, in Denver, Colorado. There are no travel requirements for this position.
Your Skills
- 4+ years of experience in marketing, ideally with at least 2+ years in managing webinars.
- Experience in creating an efficient demand generation engine that drives fast-paced growth.
- A fundamental belief that marketing is accountable for revenue generation.
- Strong experience with Hubspot or a similar marketing automation platform and practical experience in other Propeller marketing tools (or the equivalent) such as Asana, Wistia, Miro, Google Products, Slack, and others.
Benefits
- Fully paid employee United Platinum PPO medical, dental, and vision coverage
- 20 day paid vacation time per year with no accrual or carryover cap
- Employee share options
- Professional development budget and leave
- The opportunity to take part in our mentorship program
- Monthly telephone and/or internet allowance
- Paid primary & secondary parental leave policies
- Hybrid work arrangements and WFH equipment provided
The salary range offered for this role is $90,000 - $105,000. This range is tied to the market for this job in Colorado. Any salary offer extended will be based on skills, knowledge and experience.
About Propeller
Propeller is for everyone, so come as you are. We value all types of experience, skill, and ability. If you don’t think you meet all the requirements, but still think this role would be a good fit, we’d love to hear from you.
Diversity makes our team more creative, fun, and effective, so bring your whole self to the application process, and we will too!
If you’re interested in what life at Propeller is like, check out our employee-owned Medium blog page!
Our Hiring Process
Can't see the right role for you? No worries! Just complete the form below to express interest in opportunities at Propeller Aero. Tell us as much about yourself as you like and we'll reach out when a role that suits your interest comes up. Select as many areas of interest as you like in the "Teams" section. We look forward to hearing from you!