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Senior Product Marketing Manager



Marketing & Communications, Product
Mexico City, Mexico
Posted on Wednesday, May 22, 2024
At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
Senior Manager, Product Marketing Manager - Product Adoption
Why We Have This Role
As a People Manager of our Basecamp (Product Adoption) team, you will lead a dynamic group dedicated to driving the adoption, renewal, and expansion of our products across international markets. Your leadership will be crucial in shaping scalable content strategies that help our customers realize more value in using our product and maturing their programs.
How You’ll Find Success
  • People leadership: Tenured people leader with experience growing and developing a diverse global team
  • Business Strategy: Develop, steer and execute clear, impactful strategies that drive product adoption by understanding marketing content types and channel strategies.
  • Builder mindset: Enjoys driving programs from zero-to-one and thrives in ambiguity.
  • Product expert: Experience working with product teams and SaaS products
  • Soft power: Ability to influence and negotiate with senior leaders and bring stakeholders along with developed strategies
How You’ll Grow
  • Lead with Influence: Develop your leadership skills, inspiring and motivating teams to achieve exceptional results.
  • Expand Your Horizons: Gain exposure to diverse work cultures and global business practices.
  • Become a Strategic Partner: Build strong relationships with senior leadership and contribute to Qualtrics' overall success.
  • Make a Lasting Impact: Leave a legacy of positive change, shaping the future of work for Qualtrics employees worldwide.
Things You’ll Do
  • Manage, coach and evolve a global team of product experts, instructional designers and system owners into a team of product marketers
  • Increase product adoption across our portfolio of products through a mix of content and channel types including customer training
  • Ensure exiting customer training content repository is up to date with quality content
  • Audit content performance, assess and launch new content types and optimize based on impact
  • Lead stakeholder relationships across the business evangelizing and aligning business to the teams charter
  • Develop, drive and execute a business strategy that supports the XM Success team driving renewals and expansions with customers
  • Manage backend systems and tools that operate a customer training and learning site and community
What We’re Looking For On Your Resume
  • 4+ years of proven experience in leading product marketing teams with a global reach.
  • 5-8 years of experience as a Product Marketing Manager, preferred experience at a SaaS company.
  • Demonstrable track record of developing successful product marketing strategies.
  • Strong analytical skills and experience with market research tools and methodologies.
  • Excellent communication and interpersonal skills to effectively manage and inspire a team.
  • Experience in product lifecycle management and cross-functional team collaboration.
What You Should Know About This Team
The Base Camp PMM team is a group of passionate, driven Product Marketing Managers who prioritize innovation and effectiveness in their strategies. The team is known for its collaborative spirit and is driven by a shared goal to see our products succeed on a global scale. As a diverse and inclusive team, your leadership will also play a pivotal part in fostering an environment where all voices are heard and valued equally.
Our Team’s Favorite Perks and Benefits
  • Workspaces: We have quiet spaces to take a call or for deep thinking, and other spaces dedicated to collaboration.
  • Commuter Benefits: We offer a generous monthly allowance to be used for transportation and to help you commute to the office.
  • Wellness Reimbursement: This can be put toward wellness activities including gym memberships, spa massages, workout equipment, meditation apps, and much more.
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
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