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Principal Product Marketing Manager, Healthcare



Marketing & Communications, Product
Seattle, WA, USA
Posted on Friday, May 31, 2024

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 6,000 people across the globe who think that’s work worth doing.

Prinicpal Product Marketing Manager, Healthcare

Why we have this Role

We are seeking a seasoned Healthcare Vertical Product Marketer to support our rapidly growing Healthcare business. This role requires a unique blend of product marketing expertise and in-depth healthcare industry knowledge. The ideal candidate will have a deep understanding of the healthcare space, a strong point of view on key opportunities for Qualtrics in the healthcare space, and a proven ability to deliver results in a fast-paced, often ambiguous environment.

In this role, you will drive all facets of a multi-channel Go-to-Market (GTM) motion, influence the product roadmap with customer and competitive insights, and orchestrate the production of compelling content and enablement across Sales, Marketing, Comms, Training & Enablement, and our in-house Product Content Studio. You will report directly to the Head of Customer Experience and Industry PMM.

How You’ll Find Success

This full-funnel role develops Product go-to-market strategies that position the company to achieve long-term growth in the experience management space while meeting annual revenue and profitability goals. PMMs are responsible for their line of business GTM, defining strategic direction and driving execution to achieve long-term business goals.

You will know your customers, the market, and our business so intimately that you will define and communicate a clear, differentiated, defensible, and monetizable market position. You’ll display extreme ownership, be adept at stakeholder management across both marketing, product, and the field, and be confident in prioritization. Most critically, you will excel at building and supporting successful teams in order to amplify the influence of PMM and nurture key talent within the company.

How You’ll Grow

You will have the opportunity to play a pivotal role in the success of our Healthcare business. This role will allow you to build your expertise in Product and GTM strategy, cross-functional collaboration, and executive and customer presentations.

Things You’ll Do

  • Product Positioning and Messaging: Define and communicate compelling product positioning and messaging that resonates with target customers and differentiates our products in the marketplace.
  • Go-to-Market Planning: Develop and execute go-to-market plans for new product launches and sales programs, including target customer segments, pricing strategies, and marketing campaigns.
  • Competitive Analysis: Conduct in-depth competitive analysis to understand the market landscape, identify opportunities and trends, and mitigate potential threats.
  • Sales Enablement: Collaborate with Sales, Revenue Marketing, Training & Enablement, and our in-house Product Content Studio to develop effective sales plays, training materials, and collateral and tell a value-based story using customer proof points – all of which support the selling process.
  • Customer Insights: Use customer feedback and market research to gain insights into customer needs in order to inform go-to-market strategies and the product roadmap.
  • Product Launches: Manage and coordinate product launches, ensuring successful execution and maximum impact in the market.

What We’re Looking For On Your Resume

  • 7-10 years of experience in total experience, including roles in product marketing, product management, healthcare, or relevant consulting positions.
  • Deep vertical expertise in healthcare (providers/payers/life sciences), with a strong point of view on opportunities for experience management in the industry, is required.
  • Background in one or more of (a) experience management roles within healthcare, (b) product marketing/management roles with healthcare-specific software firms, or (c) engagement management or team leadership roles in the healthcare verticals of top consulting firms is highly desirable.
  • Bachelor's degree and or equivalent preferred
  • Strategic vision and creative problem solving, using data and qualitative insights to create a strategic framework and measure success
  • Demonstrated ability to manage GTM motions at scale to yield predictable results
  • Exceptional oral and written communication skills
  • Demonstrated ability to work cross-functionally through influence, driving results without direct authority and developing and maintaining effective working relationships across both technical and commercial roles – including Engineering, User Experience Design, Product Management, Sales, Marketing, PR, Customer Success, and Operations
  • Ability to make meaningful headway in highly ambiguous environments and inspire collaborators to see opportunity through both high times and challenges
  • Proven track record of taking initiative and a "can-do" attitude, willing to go above and beyond typical job responsibilities.

What You Should Know About This Team

  • Sits at the center of our efforts to bring experience management and product innovation to the market
  • Has high visibility and deep collaboration opportunities across all major functions in our PXE (Product, Experience Design, Engineering) and GTM organizations
  • Embraces their role as the voice of the market to product and the voice of product to the market, spending significant time in the Field to understand customer needs
  • Dedicated to the craft of Product Marketing and producing excellent GTM strategies and assets to demonstrate our value

Our Team’s Favorite Perks and Benefits

  • Competitive salary, performance bonuses, generous 401(k) Match
  • Wellness Reimbursement for $300 per quarter for wellness activities including gym memberships, spa massages, workout equipment, meditation apps, and much more.
  • $1800 Experience bonus to be used for an “Experience” of your choosing
  • Unlimited Sick Days
  • Amazing QGroup Communities; MOSAIQ, Green Team, Qualtrics Pride, Q&Able, Qualtrics Salute, and Women’s Leadership Development, which exist as places for support, allyship, and advocacy.
  • Free food and drinks, and amenities like massage chairs, table tennis, and more

The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.

Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.

​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act

Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.

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For full-time positions, this pay range is for base per year; however, base pay offered may vary depending on location, job-related knowledge, education, skills, and experience. For part-time or intern positions, this pay range is for base pay per hour. A sign-on bonus and restricted stock units may be included in an employment offer, in addition to a range of medical, financial, and other benefits, based on eligibility criteria.

Washington State Pay Transparency Range
$187,000$202,000 USD