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Senior Marketing Insights Analyst



Marketing & Communications, IT
London, UK
Posted on Friday, May 31, 2024

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 6,000 people across the globe who think that’s work worth doing.

Senior Marketing Insights Analyst

Why We Have This Role

Qualtrics is on a mission to transform the way businesses engage with their customers and employees, armed with data-driven decisions and unparalleled agility in an experience-driven world. As a Marketing Strategy Analyst, you will be the heartbeat of our strategic ventures, steering our marketing ship towards untapped opportunities. In close synergy with our Marketing, Sales, and Partnerships teams, your analysis will not only forecast trends but also actively shape the future of our engagement with prospects. Your insight will be the bridge between raw data and strategic triumph, catalyzing our continued growth and helping us reach new heights in customer acquisition and retention.

How You’ll Find Success

  • Acquire and blend marketing and sales data to create meaningful insights and drive strategic decisions.
  • Skilled in data visualization and crafting compelling stories from raw data.
  • Strong collaboration skills and ability to build relationships across various functions.
  • An action-oriented mindset with a focus on delivering results within deadlines.
  • Meticulous organizational and time management skills that ensure precision in your work.

How You’ll Grow

  • Develop a deep understanding of the marketing-sales funnel in a high-growth B2B SaaS environment.
  • Enhance your data analytics skills with opportunities to work on complex, multi-source datasets.
  • Cultivate your strategic thinking through the identification and execution of growth-driving initiatives.
  • Sharpen your communication skills with regular presentations to senior stakeholders and cross-functional projects.
  • Expand your technical proficiency with continuous learning and application of new tools and methodologies in data analysis.

Things You’ll Do

  • Conduct holistic funnel analysis to optimize the transition of leads to opportunities.
  • Transform complex data sets into actionable insights using analytical, visualization, and data tools such as Tableau, Excel, Python, R, MySQL, etc. Create queries, views, reports, and easy-to-consumption dashboards/visualizations.
  • Synthesize data from diverse sources to construct targeted lists that drive campaign success.
  • Partner with marketing teams to develop personalization strategies and advance targeting techniques.
  • Champion data-driven decisions in marketing investment and resource allocation.

What We’re Looking For On Your Resume

  • 3-5 years of experience in a marketing analytics role, ideally within a B2B SaaS environment.
  • Bachelor’s degree in a quantitative discipline or marketing/communications with an analytical focus.
  • Experience with Python/R or SAS for blending and analyzing complex datasets.
  • Demonstrated ability to use SQL for complex data queries and familiarity with other data analysis tools.
  • A proven history of improving marketing campaign performance through insightful analyses.
  • Evidence of strong communication skills and the effective use of data visualizations in tools such as Tableau, R, or Domo.

What You Should Know About This Team

  • Innovation is our team's heart-rate; we lead with creativity and embrace continuous improvement as we redefine marketing analytics.
  • We value knowledge sharing and collective problem-solving, ensuring a supportive environment where every opinion is valued.
  • Impact-oriented, we celebrate meaningful contributions that drive the company forward, and we're committed to individual career development.

Our Team’s Favorite Perks and Benefits

  • Top-down commitment to creating an environment that encourages personal and professional growth, with tailored development opportunities.
  • Flexible working arrangements to ensure a balance between a fun and collaborative office experience and
  • Generous health and wellness programs--including an annual experience bonus--that cater to the well-being of every team member.
  • Fast-paced environment where we have a laugh and don’t take ourselves too seriously.
  • Excellent working relationships with our marketing leadership and counterparts.

The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.

Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.

​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act

Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.

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