Be a part of it. Join the #AccelFamily

Marketing Operations Analyst, SDR



Marketing & Communications, IT, Sales & Business Development, Operations
Mexico City, Mexico
Posted on Thursday, June 6, 2024
At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
Marketing & SDR Operations Specialist
Why We Have This Role
The Qualtrics Marketing team is currently experiencing a gap in the handoff processes between Marketing and Sales Development Representatives. This relationship is fundamental in converting leads to opportunities. The Marketing & SDR Operations Specialist will help us to create pipeline and revenue for the business by improving our marketing campaign follow-up strategy, automate process for faster time-to-follow up, enable SDRs on current marketing campaigns and coach SDRs on best practices for lead advancement, ensuring accuracy at a global scale.
How You’ll Find Success
  • Fosters Clarity: Shows willingness to tackle challenging issues.
  • Cross Team Connections: Maintains open lines of communication within and across teams to enable effective collaboration.
  • Leads from the front: Effectively conveys ideas, solutions, and problems with manager, peers, and customers.
  • Decisiveness: Demonstrates growing ability to identify opportunities for synergy and efficiency across the team.
  • Focus & Finish: Proactively addresses and overcomes obstacles, avoiding procrastination.
How You’ll Grow
  • Lead with Influence: Develop your leadership skills, inspiring and motivating teams to achieve exceptional results.
  • Expand Your Horizons: Gain exposure to diverse work cultures and global business practices.
  • Become a Strategic Partner: Build strong relationships with senior leadership and contribute to Qualtrics' overall success.
  • Make a Lasting Impact: Leave a legacy of positive change, shaping the future of work for Qualtrics employees worldwide.
Things You’ll Do
  • Drive opportunity creation by administering and managing marketing usage of Outreach, LeanData, ZoomInfo and Salesforce
  • Improve follow-up of marketing campaign leads by troubleshooting and refining sales processes and systems
  • Improve lead conversion by maintaining high levels of process efficiency and data quality
  • Improve enablement by training SDRs and Marketing team members on lead handoff processes and systems
  • Drive clarity by maintaining lead handoff process documentation
What We’re Looking For On Your Resume
  • 1-2 years working in Sales or Marketing for a fast-paced growth company
  • Bachelor’s Degree with a solid analytical and technical background
  • Strong organizational skills and attention to detail
  • Tech-savvy with experience in modern software tools and including Salesforce, Outreach, LeanData, ZoomInfo and Marketo
  • Excellent communication and facilitation skills
  • Strong interpersonal skills for cross-functional and international collaboration
  • Self-motivated with a drive to succeed in a fast-growing tech startup
What You Should Know About This Team
  • Innovative Work Environment: Engage in a dynamic and fast-paced environment where creativity and cutting-edge marketing strategies are at the forefront, leveraging the latest technologies and tools to drive marketing success.
  • Data-Driven Decision Making: Be a part of a team that emphasizes analytical rigor, using data and insights to inform marketing strategies and measure the impact of campaigns, alongside opportunities to work with industry-leading Qualtrics Experience Management software.
  • Collaborative Team Culture: Work in a collaborative and supportive team setting, fostering a culture of teamwork, mentorship, and continuous learning with colleagues who are passionate about marketing and operations.
  • Impactful Projects: Contribute to high-impact projects that directly influence Qualtrics' market presence and success, with the ability to see the tangible results of your work in enhancing customer engagement and driving business growth.
Our Team’s Favorite Perks and Benefits
  • Hybrid Work: Benefit from flexible work schedules and hybrid work options, allowing for a healthy work-life balance and the ability to manage personal and professional responsibilities effectively. 3 days in office - Monday, Tuesday & Thursday.
  • Learning and Development Opportunities: Take advantage of extensive learning and development programs, including access to online courses, certifications, and attendance at industry conferences, ensuring continuous personal and professional growth.
  • Focus Fridays: The team limits meetings on Fridays to allow for focused deep-work and time to dedicate to administrative and personal development projects.
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
Not finding a role that’s the right fit for now? Qualtrics Insiders is the one-stop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics - upcoming events, behind the scenes stories from the team, interview tips, hot jobs, and more. No spam - we promise! You'll hear from us two times a month max with fresh, totally tailored info - so be sure to stay connected as you explore your best role and company fit.