Be a part of it. Join the #AccelFamily

ABM Marketing Programme Lead



Marketing & Communications
London, UK
Posted on Friday, June 14, 2024

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 6,000 people across the globe who think that’s work worth doing.

Account Based Marketing (ABM) Manager

Why We Have This Role

As we continue to grow as a business we are looking for an Account-Based Marketing (ABM) Senior Specialist to drive continued growth and expansion of our Account-Based Marketing (ABM) programs across Europe and Emerging Markets. Account based marketing begins with identifying and targeting best-fit accounts that have the biggest revenue potential for Qualtrics. Our ABM team then can use technology and assets to serve personalised messaging to decision-makers at these accounts. Our ABM program relies on a close working relationship with sales teams. In this role you will be passionate about creating world-class campaigns and delivering exceptional marketing assets. From conception and creation - you will take managing multiple projects in your stride. You should think analytically about delivering measurable results with a strong focus on driving ROI and supporting sales teams to achieve targets.

How You’ll Find Success

  • Project management - Being able to work across multiple projects within tight deadlines to ensure all deliverables are met
  • Stakeholder Management - Working closely and building strong relationships with leads across the Marketing, SDR and Sales Org.
  • Campaign Planning and Set-up - Liaising with account executives and SDRs across EMEA to ensure we gather all relevant information across contact & campaign details.
  • Campaign Development - Working closely with ABM Lead & Campaigns manager to innovate world-class ABM programs and Events to deliver strong pipeline and closed revenue (ACV) results for the EMEA business
  • Intent program - Developing best-in-class intent program identifying in-market accounts and deliver continuous flow of new leads into Sales Development Team
  • Leveraging a number of MarTech systems such as Tableau, Salesforce, Outreach, Mutiny, Wordpress, Zoominfo, 6Sense and Marketo.
  • Demonstrating strong leadership with the ability to create an environment where teams are inspired, encouraged and motivated

How You’ll Grow

  • Lead with Influence: Develop your leadership skills, inspiring and motivating teams to achieve exceptional results.
  • Become a Strategic Partner: Build strong relationships with senior leadership and contribute to Qualtrics' overall success.
  • World-Class ABM and Marketing: Lead on creating exceptional marketing campaigns for our top strategic accounts.

Things You’ll Do

  • Own individual campaign strategies, delivering and coordinating the execution of standalone and always-on Account Based Marketing (ABM) campaign programmes across regions and different product lines in EMEA
  • Develop relationships with senior Qualtrics GTM stakeholders to maximise buy-in and drive awareness of strategic ABM initiatives through Pipeline Councils and GTM meetings.
  • Work with ABM and wider marketing leads to build a progressive strategic roadmap of adoption of ABM principles campaigns per region in EMEA.
  • Responsible for strategic ABM plan, calendar of activities and driving the progression of ABM across all EMEA - working with local field marketing managers.
  • Manage day-to-day activities including developing content (web, video, playbooks), localisation, sourcing and compilation of landing pages
  • Working on measurement and tracking requirements for activities - including close partnership with our marketing operations team to track all activity in SalesForce dashboards and campaigns, and also in Tableau.
  • Document and share success stories and maintain a pipeline impact tracker showcasing the impact your activities are having on business growth.
  • Work closely and build relationships with marketing team members (content, campaigns, events, digital, etc.) to deliver a collaborative strategy and execute on it
  • Maintain a strong relationship with the sales development team and build new relationships with (Enterprise) Account Executives and Sales leaders, and assist in lead follow up processes through to training; and sales enablement materials about account based marketing (in liaison with the sales enablement team)
  • Looking out for and concepting on new formats, innovations and ideas to build and scale ABM at Qualtrics in EMEA.
  • Leverage internal and external resources to stay apprised of relevant industry and category trends
  • Provide strategic recommendations to strengthen the program and further reduce total cost

What We’re Looking For On Your

  • Bachelor’s degree
  • Passion for Marketing with 7+ years relevant work experience
  • Ability to manage multiple projects working with a variety of stakeholders across the business
  • Able to successfully execute those projects with little oversight from your manager
  • Can-do attitude, eager to take on projects and actively seeks out opportunities
  • Very detail-oriented, extremely organised and able to keep others on task too
  • Excellent interpersonal skills

What You Should Know About This Team

By showing top strategic accounts that Qualtrics has a best-in-class solution for their needs, you will help us to create sales opportunities with these companies and grow our marketing pipeline across the EMEA region. The technologies and methods of marketing you will be working on are considered by many to be the future of marketing, so this is an innovative and exciting role to be in.

Our Team’s Favourite Perks and Benefits

  • Qualtrics Experience Program - a bonus each year for an experience of your choosing
  • Worldwide and diverse community that enjoys helping each other
  • Our offices are in the center of our work life and we take pride in creating an open and collaborative work space
  • At Qualtrics we are constantly working to create an environment where everyone feels safe and comfortable coming to work and can, as a result of our culture, make their best possible contribution to our team

The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
Not finding a role that’s the right fit for now? Qualtrics Insiders is the one-stop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics - upcoming events, behind the scenes stories from the team, interview tips, hot jobs, and more. No spam - we promise! You'll hear from us two times a month max with fresh, totally tailored info - so be sure to stay connected as you explore your best role and company fit.